This article will explain what local SEO is, what ranking factors matter most to Google, and strategies you can implement for better local SEO results.
We live in the Information Age.
More information is being shared online today than ever before!
We share MORE content from MORE sources, with MORE people, MORE often, MORE quickly.
More! More! And more!
The online ecosystem is becoming increasingly diluted with content, ever since the “Content Marketing” became a common vocabulary term.
The addition of this “content” floating around online makes it more difficult for customers to discover relevant content that they’re looking for, and for brands to create higher quality content they’ll want to share.
In order for companies to break through the noise and fight for customers’ attention, it’s important to understand WHY behind the share.
So, today we are looking at WHY we share
Understanding the motivational forces behind the act of sharing will help you improve your content marketing and social media efforts.Continue Reading
Millennials are the dominant generation in America. They’re diverse, they’re everywhere — and you need to sell to them.
The problem is that millennials are also a bit, shall we say, fussy. Research has shown that millennials don’t like being sold to, which kind of makes things a bit tricky when they probably make up the core of your demographic.
However, there’s plenty of hope. Millennials have grown up in the digital era with all of its trappings — including online shopping. If you get things right, you can totally sell to millennials.
Let’s take a look at how to get them to buy from you on social media in 2019.Continue Reading
Instagram is a great place to capture leads. Now that the platform has finally surpassed one billion users, every business on the planet wants a bit of the action.
Don’t believe us? Check this out: Instagram’s ad revenue is projected to reach almost $11,000,000,000 by 2019.
The good news for you is that your audience is on Instagram, ready and waiting to see what you’ve got. The bad news is that your rivals are producing ads to make sure their content is seen instead of yours. Rats.
But it’s okay because we’ve got some awesome news for you: This article will give you the lowdown on how to create and measure an effective Instagram ads campaign so that you outdo your competitors.
It’s easy to get overwhelmed by the day-to-day tasks associated with running social media campaigns.
Having a checklist you can follow on a daily, weekly, monthly and quarterly basis, is one way to make sure you are maximizing your time and energy, while also aligning your social media efforts with your overall business goals. Continue Reading