We live in the Information Age.
More information is being shared online today than ever before!
We share MORE content from MORE sources, with MORE people, MORE often, MORE quickly.
More! More! And more!
The online ecosystem is becoming increasingly diluted with content, ever since the “Content Marketing” became a common vocabulary term.
The addition of this “content” floating around online makes it more difficult for customers to discover relevant content that they’re looking for, and for brands to create higher quality content they’ll want to share.
In order for companies to break through the noise and fight for customers’ attention, it’s important to understand WHY behind the share.
So, today we are looking at WHY we share
Understanding the motivational forces behind the act of sharing will help you improve your content marketing and social media efforts.Continue Reading