This blog post is for all you Shopify website owners out there. Have you visited the Shopify App Store lately?  What we love about the selection of apps in the Shopify App Store is the ease of integration. They are fun and install with a few clicks. No tech degree needed here folks … but instant gratification!

That said we understand that sifting through thousands of apps can be very daunting.  While every store owner knows their products inside and out, setting up an online store, might be a new experience for you, or you may have set up your Shopify website rejoiced in your accomplishment (congrats!), and now you’re looking for ways to enhance it. But, who has time to go through thousands of apps and pick out the very best ones for your store? We do! And.. We did!

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The landscape for local SEO is broadening and expanding off company’s websites onto social media websites and beyond. Local businesses need to embrace a new mindset and implement a few new simple strategies to take advantage of the evolution of the internet and local search. Today we’re looking at both on page and off page proven strategies you can take to increase your “findability” online.

Here are 10 simple strategies your local business can implement to help increase your online exposure.

 

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Long gone are the days that you can simply copy your company brochure to your website, sit back and expect to reap the rewards of climbing to the top of Google.

In the ever so overpopulated online space, you have to do more than just have a website that serves the basic needs. So, today we’re taking a looking at what it takes to have (and run) a successful website campaign (or at least the 30,000 view of what it takes).

So, who is this for/ when should you use it?

• If you’re about to launch a website for the first time
• If you’re about to do a website redesign or in the process
• If you’re considering adding a new product, service, market, etc.
• If you have a website, but would like to see better performance

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While your marketing plan should revolve around creating content people love, it is even more important for that content to connect with the right people, and they fall in love with it.

To do so, you must have a crystal clear understanding of exactly who that target market is and how to connect with them. This is why we create buyer personas (aka customer avatars).

Identification of your target market is very vital. If you are aware of your ideal audience, you can easily come up with effective marketing strategies and tactics that can target them and motivate them to get their problems resolved through your company.

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