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27
jun
0
9 Steps to a Successful Website Campaign

9 Steps to a Successful Website Campaign

Posted by BlogNo Comments
Long gone are the days that you can simply copy your company brochure to your website, sit back and expect to reap the rewards of climbing to the top of Google.

In the ever so overpopulated online space, you have to do more than just have a website that serves the basic needs. So, today we’re taking a looking at what it takes to have (and run) a successful website campaign (or at least the 30,000 view of what it takes).

So, who is this for/ when should you use it?

  • If you’re about to launch a website for the first time
  • If you’re about to do a website redesign or in the process
  • If you’re considering adding a new product, service, market, etc.
  • If you have a website, but would like to see better performance

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10
may
0
building buyer personas

Complete Guide to Creating Buyer Personas

Posted by BlogNo Comments

While your marketing plan should revolve around creating content people love, it is even more important for that content to connect with the right people, and they fall in love with it.

To do so, you must have a crystal clear understanding of exactly who that target market is and how to connect with them. This is why we create buyer personas (aka customer avatars).

Identification of your target market is very vital. If you are aware of your ideal audience, you can easily come up with effective marketing strategies and tactics that can target them and motivate them to get their problems resolved through your company.

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9
mar
1
SEO Cheat Sheet for Facebook, Google My Business, Yelp and Pinterest

SEO Cheat Sheet for Facebook, Google, Yelp and Pinterest

Posted by Blog, SEO, Social MediaNo Comments

When most businesses think about social media, they tend to direct their energies on relationship building, direct customer engagement, content sharing, customer service, and attracting new customers. All import items…  But you also need to make sure each social media profile is correctly optimized.

When correctly optimized, social media profiles and business pages start to rank in search results making it easier for your ideal clients to find you.

Not to mention the potential clients who are searching directly within social media platforms.

A few simple steps to improve your pages could result in more traffic, leads, and revenue for your business.

This post includes SEO Guides for:

  • Facebook
  • Google My Business
  • Yelp
  • Pinterest

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24
feb
0
Good Grammar is Always in Style | Content Marketing Tools

Good Grammar is Always in Style with Grammarly

Posted by Blog, Inbound Marketing / Content MarketingNo Comments

Good grammar is always in style and if you haven’t taken the time to check out the free app Grammarly, you’re missing out! 

This is one of the most useful content marketing tools out there.

grammarlyGrammarly is a free writing app that ensures that everything you type is easy to read, effective, and mistake-free. As you type, Grammarly will underline any spelling or grammatical errors and help you fix them on the fly. It checks against more than 250 advanced grammar rules.

The checks include common grammatical errors, such as subject-verb agreement, article use, and modifier placement, in addition to contextual spelling mistakes, phonetic spelling mistakes, and irregular verb conjugations.

Plus, Grammarly’s spell check takes the context of your sentence into account. Grammarly also provides synonym suggestions to make your writing more readable and precise. With Grammarly, you can write online with confidence.

The software is free to use, but there are limits. The company offers a premium subscription that is well worth the investment.

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31
jan
0
How Voice Search is Evolving SEO

How Voice Search is Evolving SEO

Posted by Blog, SEONo Comments
Voice search and personal assistants are gaining popularity. Just ask Siri, Cortana, or Alexa. 

Voice search refers to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Google’s microphone or Amazon’s Echo.

In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search.

And although they have yet to take over the way we currently search, they sure are changing it, and as a business, it’s key to understand how as you implement a long-term SEO (Search Engine Optimization) strategy.

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