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So, you’ve finished setting up the website, and it has gone live. But as a UX designer, does your job end there?

No.

As much as each designer and developer strives for a seamless experience upon launch, it’s not always the case.

There will always be slip-ups cropping up every now and then, and time will easily come when site maintenance needs to take place to ensure the quality of the user experience.

Ultimately, your website’s success lies in its ability to meet your business goals while simultaneously keeping users engaged.

The latter goal can be determined truthfully only when you have real users engaging with your website.

Their interactions provide real-time data that you can study to point out specific problem areas that you need to address.

And when it comes to finding good sources of real-time data, most digital marketers immediately run to Google Analytics for insights and clues on how they can improve their website. But for a UX designer, there are specific metrics you need to look at to know which areas need improvement.
 

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Landing pages are the most important part of any website. They’re not only the first impression for the website, but also help to accomplish very specific goals — from building brand awareness, to getting more subscribers, to actual product sales.

Research shows that the more landing pages a website has, the more likely it is to accomplish these goals. For instance, companies with 10 to 15 landing pages increase leads by 55%.

Similarly, companies with 40 or more landing pages get 12 times as many leads as those with 5 landing pages or less.

In this article you will find out:

• What is a landing page and why you actually need to create one
• Best practices to make sure you create a high-performing landing page

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Keyword research is one of the first steps in creating a successful SEO campaign.  In this post, we’ll cover what keyword research is, why it’s important, how to make it work for you, and all those fundamentals that will kick your SEO campaign into high gear with keyword research insight.

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Running your own email campaigns means that you will be able to customize them depending on the needs of your business.

Email marketing strategies will undoubtedly take a while to master, but that doesn’t mean that you won’t be able to run yours successfully while you’re still in the process of learning.

The best way to make sure that you are taking your mistakes into account is through having specific metrics that you will be able to review both during and at the end of your strategy.

Here are some metrics that play a significant role in the measurement of the results of your efforts.

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We don’ t want to sound like your parents, but if you’re in business and don’t have a marketing budget- that’s not a good thing.

Getting a budget together is not only smart, but necessary.

It will help you do a couple things: dictate how to spend your money and tell you where your money is going.

Today we’ll go over 14 easy-breezy ways you can maximize your marketing budget.

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