In this blog, we’re looking at:
- The role website navigation plays in your website visitor’s UX (user experience)
- Website navigation’s role in SEO
- 6 keys to an award-winning navigation structure
- How to handle website content that is no longer relative
Why is your website structure so important?
The structure of your website has a significant impact on its UX (User Experience).
Having a good, solid navigation system that supports all search preferences will keep visitors on your website longer.
Because, in the world of instant gratification and short attention spans, if someone can’t find what they are looking for on your website, chances are they will move on to your competitor’s site.
Google also relies on your site structure to determine what content is hihgly relevant and what content is less relevant.