Voice search refers to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Google’s microphone or Amazon’s Echo.
In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search.
And although they have yet to take over the way we currently search, they sure are changing it, and as a business, it’s key to understand how as you implement a long-term SEO (Search Engine Optimization) strategy.
A third of people now say their mobile is their primary device for accessing the internet, meaning content format must fit consumers’ on-the-go habits. Mobile notifications will play a larger role in how customers discover content.
It’s time for all businesses to include mobile strategies into their SEO plan.
These objectives are not going away anytime soon, but the climb to the top has changed since mobile, voice, and social media searches are continuing to influence website rankings, making SEO a priority for all those who want to be found.
SEO (Search Engine Optimization) is an ever evolving process. In today’s blog, we’re looking at how mobile devices, voice search, and social media are changing the SEO playing field.
Why do businesses need to change their SEO strategy?
Technology changes.
People change.
Habits change.
Thus, the way people search the internet changes, which means businesses that want to continue to “be found online” need to consider new tactics for SEO.
You’re going to want to bookmark this page and come back to it frequently.
It contains:
- Image sizing cheat sheet for Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, along with some up and coming platforms, so you’ll have a handy guide when selecting the best image sizes and type for each social media network.
- Keyboard shortcuts to save you time in connecting with your community.
- The best days to post to each social network, so you’ll know with confidence that your post will engage with the most people.
- Social Media tools you should be using every day.
- Tips and tricks on how to generate more shares and engagement, broken down by the social.
- A proven blueprint on how to write the most irresistible headlines so you can keep your readers wanting more.
In today’s ever-evolving age, small businesses must be using social media, especially if they want to connect with millennials.
As social media continues to grow, we have noticed a difference in the way customers and potential customers interact with brands. Millennials don’t trust brands and traditional forms of communication.
Millennials trust what their friends are posting on social media.
- 63% of millennials say they stay updated on brands through social networks.
- 46% of Millennials rely on social media when making a purchase
