mar

Link Building for SEO: A Beginner’s Guide to Building Quality Backlinks

Posted by Propel Marketing & Design, Inc.Link Building, Propel Marketing & Design BlogNo Comments

If you’re creating an SEO strategy and you don’t have link building involved, you’re missing out on a serious opportunity to get yourself a stellar campaign going, while simultaneously becoming a major online competitor.

What is link building? And, why do you need backlinks?

Let’s talk in layman terms for a moment; link building is merely getting your website link/backlink/HTML hyperlink, otherwise known as your link, added to someone else’s page to link back to your website (hence the name – backlink).

Basically, that other page is not only vouching for you but giving you some pretty great advertising while boosting your SEO, too.

So, you want that page to be authoritative, trustworthy, and relevant to you or what you do.

mar

3 Simple Steps to Increase Your Company’s Exposure on Google

Posted by Propel Marketing & Design, Inc.Propel Marketing & Design BlogNo Comments

With every company competing for the top spot on Google, it leaves small businesses wondering what they can do to increase their ranking and expand their online exposure.

Today, we are going to examine 3 simple steps you can take to increase your company’s exposure, and they all take place outside of your website!

You can use these simple actions to help improve your business’s visibility in local search results and grab the attention of online users searching for a product or service that you offer.

By following these three simple steps, your website will eventually attract new visitors and enjoy steadily growing traffic.

mar

How to use Google Analytics: The Beginner’s Guide

Posted by Propel Marketing & Design, Inc.Propel Marketing & Design BlogNo Comments

If you have a website, you should be using Google Analytics. Period.

Google Analytics is a free web analytics tool offered by Google that provides valuable insights by tracking and reporting website traffic.

This solution is designed to help website owners and marketers measure, track and analyze website traffic, conversions, and content interaction.

It is very important to understand how your website is continuously performing and address issues that need attention.

In order to do this, you need to monitor important metrics such as conversions, visits, and keywords that visitors are using to find your site.

mar

Spy on your competition: 25 advanced online competitor analysis tools

Posted by Propel Marketing & Design, Inc.Propel Marketing & Design BlogNo Comments

Crush your competition by doing an online competitive analysis: Find out where they get traffic, what SEO tactics they’re using, how they spend money on digital ads, and much more!

Online competition can be downright brutal these days.

The digital frontier is evolving. You’re not just competing for the top spot on Google; you’re also competing on social media, ads, and in general for your audience’s attention.

The only accurate way to determine how to outrank your competition online is to have a comprehensive understanding of where they stand.

The companies that perform best online are the ones who have an extensive understanding of what their competition is doing, along with their marketplace, and are agile enough to make modifications to their marketing strategy.

feb

Startup Marketing Success: How to Get Your First 100 Customers

Posted by Propel Marketing & Design, Inc.Propel Marketing & Design BlogNo Comments

Generating sales for a startup is tough. The early days are challenging.

As a startup founder, you must do pretty much of everything yourself. You’re the CEO, CMO, CFO, and more.

Early days of any startup are a roller coaster. And one of the biggest challenges that you’ll face is generating sales.

Generating sales means revenue, it motivates you and gives you a feeling of accomplishment. Generating early sales is crucial.

I’m sure you’ve heard that nine out of ten startups fail. Analyzing startups that succeed shows that they focus on growth and the founder doesn’t ignore anything. Successful startups and their founders focus on growth by driving (initial) sales.

Sales don’t come without marketing.

You should forget everything about marketing and just focus on what works. Don’t try to reinvent the wheel. Use marketing techniques that have always worked. And what exactly are those marketing techniques?

feb