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8
oct
6 Keys to a Solid Website Navigation Structure

6 Keys to a Solid Website Navigation Structure

Posted by Propel Marketing & Design Blog, WebsiteNo Comments

In this blog, we’re looking at:

  • The role website navigation plays in your website visitor’s UX (user experience)
  • Website navigation’s role in SEO
  • 6 keys to an award-winning navigation structure
  • How to handle website content that is no longer relative

 

Why is your website structure so important?

The structure of your website has a significant impact on its UX (User Experience).

Having a good, solid navigation system that supports all search preferences will keep visitors on your website longer.

Because, in the world of instant gratification and short attention spans, if someone can’t find what they are looking for on your website, chances are they will move on to your competitor’s site.

Google also relies on your site structure to determine what content is hihgly relevant and what content is less relevant.

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3
oct
5 Key Roles Social Media Plays in SEO

5 Key Roles Social Media Plays in SEO

Posted by Propel Marketing & Design Blog, SEO, Social MediaNo Comments
Social content consumption is on the rise!

According to We Are Social, there are 3.196 billion global social media users, which is equal to 42% market penetration.

As people turn to different social media channels to search, businesses will have to improve their content resources.

And, although, according to Google, social media is NOT a direct ranking factor, you’ll see in this article, that social media still plays key roles in SEO (Search Engine Optimization).

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24
sep

3 Simple Steps to Increase Your Company’s Exposure on Google

Posted by Propel Marketing & Design BlogNo Comments
With every company competing for the top spot on Google, it leaves small businesses wondering what they can do to increase their ranking and expand their online exposure.

Today, we are going to examine 3 simple steps you can take to increase your company’s exposure, and they all take place outside of your website!

You can use these simple actions to help improve your business’s visibility in local search results and grab the attention of online users searching for a product or service that you offer.

By following these three simple steps, your website will eventually attract new visitors and enjoy steadily growing traffic. Continue Reading

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19
sep
Google My Business: The Ultimate Guide to Optimize Your GMB Listing

Google My Business: The Ultimate Guide to Optimize Your GMB Listing

Posted by Propel Marketing & Design BlogNo Comments
A critical step for any business trying to rank locally is to include Google My Business (GMB) in your local SEO strategy.

In this post, we’re going over how you can get a step up on your competition by optimizing your Google My Business listing!

Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit or that travel to visit customers where they are. You can read the full guidelines here.

“28.88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” – Nectafy

Continue Reading

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12
sep
Marketing Your Way to a Stronger Q4 and a More Profitable New Year

Marketing Your Way to a Stronger Q4 and a More Profitable New Year

Posted by General Marketing Best Practices & Strategies, Propel Marketing & Design BlogNo Comments

For most companies the 4th fiscal quarter runs from the beginning of October through the end of December, marking the final stretch to get your marketing and sales in order to close out the year strong.

While the smell of pumpkin fills the air (and local Starbucks), many people look to this time of year to spend vacationing, at holiday events, and with friends and family.

These leaves not only less “workable” hours, but it can also be harder to get ahold of potential customers (especial in the B2B marketplace).

In this blog, we’re looking at how you can amplify your marketing plan in Q4 to help you close your year out strong and prepare you for a more profitable 2019!

Q4 Planning = Q1 Profitability

We’re going over the 4 step process to Revving up Your Q4 Marketing Plan and… as a bonus at the end, we’re going over Q4 Ninja Marketing Tricks to help get ahead of your competition!

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5
sep
50 tips to help you generate more conversions from your website

50 Tips to Help You Generate More Conversions from Your Website

Posted by Propel Marketing & Design BlogNo Comments
If you feel like your website isn’t providing you with enough conversions, you’re not alone. It’s a big concern for many businesses.

Most companies focus their efforts on generating traffic.

While generating traffic is a good marketing tactic, if that traffic doesn’t convert, it’s of little value.

So, today we’re looking at 50 tips to help you improve conversions on your website and quickly grow your business.

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