If you don’t know what it costs your business to convert a prospect into a customer, you’re as good as playing yourself.
Customer acquisition cost is a key metric that gives you a powerful insight into how healthy — or unhealthy — your business is.
Essentially, if you can boost the conversion rate of a prospect to a customer, you’re winning.
The more customers you have, and the more you can sell to each customer, is like the Holy Grail.
But the big question right now is: How much does it cost you to gain a new customer?
In this article, we’re going to take a look at how to measure and improve the ROI of your customer acquisition strategy.