If you don’t know what it costs your business to convert a prospect into a customer, you’re as good as playing yourself.

Customer acquisition cost is a key metric that gives you a powerful insight into how healthy — or unhealthy — your business is.

Essentially, if you can boost the conversion rate of a prospect to a customer, you’re winning.

The more customers you have, and the more you can sell to each customer, is like the Holy Grail.

But the big question right now is: How much does it cost you to gain a new customer?

In this article, we’re going to take a look at how to measure and improve the ROI of your customer acquisition strategy.

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Are you looking for creative and smart ways to increase your Google Ads conversions?

Companies take their Google Ads seriously

In the U.S., the average company pays about $20,404.61 for their campaigns. The big spenders like GoDaddy spend as much as $5 million in their efforts to draw in more people to their business.

However, do you have to fork out so much money?

We say no.

We’ve scoured high and low to find you the most effective ways to improve your Google Ads conversions without spending thousands of dollars, and with minimal technical know-how.

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With every company competing for the top spot on Google, it leaves small businesses wondering what they can do to increase their ranking and expand their online exposure.

Today, we are going to examine 3 simple steps you can take to increase your company’s exposure, and they all take place outside of your website!

You can use these simple actions to help improve your business’s visibility in local search results and grab the attention of online users searching for a product or service that you offer.

By following these three simple steps, your website will eventually attract new visitors and enjoy steadily growing traffic.

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If you have a website, you should be using Google Analytics. Period.

Google Analytics is a free web analytics tool offered by Google that provides valuable insights by tracking and reporting website traffic.

This solution is designed to help website owners and marketers measure, track and analyze website traffic, conversions, and content interaction.

It is very important to understand how your website is continuously performing and address issues that need attention.

In order to do this, you need to monitor important metrics such as conversions, visits, and keywords that visitors are using to find your site.

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Crush your competition by doing an online competitive analysis: Find out where they get traffic, what SEO tactics they’re using, how they spend money on digital ads, and much more!

Online competition can be downright brutal these days.

The digital frontier is evolving. You’re not just competing for the top spot on Google; you’re also competing on social media, ads, and in general for your audience’s attention.

The only accurate way to determine how to outrank your competition online is to have a comprehensive understanding of where they stand.

The companies that perform best online are the ones who have an extensive understanding of what their competition is doing, along with their marketplace, and are agile enough to make modifications to their marketing strategy.

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