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13
oct
0

Unwrapping the 2016 Holiday Shopper

Posted by Blog, Ecommerce, InfographicsNo Comments

The 2016 holiday season is upon us and holiday revenue can account for 20% of a retailer’s annual sales.

Let’s look at some stats for the 2016 holiday season…

  • 47% of customers started thinking about gift ideas before November.
  • 32 million Americans started checking items off their holiday shopping lists as early as September.

This year, retailers will be expected to up the ante across their digital channels.

2016 holiday season sales are predicted to increase just 3.3% over last year, while e-commerce sales are anticipated to increase 17%.

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7
jun
0

History of Content Marketing

Posted by Blog, Inbound Marketing / Content MarketingNo Comments

content marketingThe term content marketing has gained steady popularity over the past few years, but content marketing isn’t new at all!

Businesses have been producing content to create buzz for their products / solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

If you’re interested in learning more about content marketing, check out one these additional resources:

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4
feb
0

Setting SMART Marketing Goals

Posted by BlogNo Comments

SMART marketing goalsAs we look to success in 2016 it’s time to take a quick look in the review mirror. What marketing efforts worked best for you in 2015? What didn’t?

Take a moment to note at least three highlights from your marketing efforts last year, and give yourself a pat on the back (you deserve it).

Now it’s time to look forward and plan for marketing success in 2016.

It’s time to ask some tough questions to get some good answers.

What are the biggest marketing challenges your company faces in 2016?

Some examples include:

  • Lack of budget
  • Lack of marketing talent / resources
  • Lack of marketing plan
  • Lack of social media knowledge

Now what are your marketing goals for 2016? Set SMART Goals!

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