We live in the Information Age.

More information is being shared online today than ever before!

We share MORE content from MORE sources, with MORE people, MORE often, MORE quickly.

More! More! And more!

The online ecosystem is becoming increasingly diluted with content, ever since the “Content Marketing” became a common vocabulary term.

The addition of this “content” floating around online makes it more difficult for customers to discover relevant content that they’re looking for, and for brands to create higher quality content they’ll want to share.

In order for companies to break through the noise and fight for customers’ attention, it’s important to understand WHY behind the share.

So, today we are looking at WHY we share

Understanding the motivational forces behind the act of sharing will help you improve your content marketing and social media efforts.

Millennials are the dominant generation in America. They’re diverse, they’re everywhere — and you need to sell to them.

The problem is that millennials are also a bit, shall we say, fussy. Research has shown that millennials don’t like being sold to, which kind of makes things a bit tricky when they probably make up the core of your demographic.

However, there’s plenty of hope. Millennials have grown up in the digital era with all of its trappings — including online shopping. If you get things right, you can totally sell to millennials.

Let’s take a look at how to get them to buy from you on social media in 2019.