11
feb
Startup Marketing Success: How to Get Your First 100 Customers

Startup Marketing Success: How to Get Your First 100 Customers

Posted by Propel Marketing & Design BlogNo Comments
Generating sales for a startup is tough. The early days are challenging.

As a startup founder, you must do pretty much of everything yourself. You’re the CEO, CMO, CFO, and more.

Early days of any startup are a roller coaster. And one of the biggest challenges that you’ll face is generating sales.

Generating sales means revenue, it motivates you and gives you a feeling of accomplishment. Generating early sales is crucial.

I’m sure you’ve heard that nine out of ten startups fail. Analyzing startups that succeed shows that they focus on growth and the founder doesn’t ignore anything. Successful startups and their founders focus on growth by driving (initial) sales.

Sales don’t come without marketing.

You should forget everything about marketing and just focus on what works. Don’t try to reinvent the wheel. Use marketing techniques that have always worked. And what exactly are those marketing techniques?

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6
feb
Your Recipe for Creating Craveable Content

Content Marketing: Your Recipe for Creating Craveable Content

Posted by Content Marketing, Propel Marketing & Design BlogNo Comments
content chefInvesting in content marketing is more important now than ever!

And, if you’re going to invest in it, you might as well do it the right way, to maximize your results.

So, today we’re looking at what it takes to create craveable content that your audience will eat up!

Just like not all meals of food are created equal, not all pieces of content are either.

So, put your chef’s hat on and let’s cook up some craveable content!

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23
jan
The Psychology of Social Sharing: Why We Share Links & Content Online

Psychology of Social Sharing: Why We Share Links & Content Online

Posted by Propel Marketing & Design Blog, Social MediaNo Comments

We live in the Information Age.

More information is being shared online today than ever before!

We share MORE content from MORE sources, with MORE people, MORE often, MORE quickly.

More! More! And more!

The online ecosystem is becoming increasingly diluted with content, ever since the “Content Marketing” became a common vocabulary term.

The addition of this “content” floating around online makes it more difficult for customers to discover relevant content that they’re looking for, and for brands to create higher quality content they’ll want to share.

In order for companies to break through the noise and fight for customers’ attention, it’s important to understand WHY behind the share.

 

So, today we are looking at WHY we share

Understanding the motivational forces behind the act of sharing will help you improve your content marketing and social media efforts.

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8
jan
How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing in 2019?

Posted by General Marketing Best Practices & Strategies, Propel Marketing & Design BlogNo Comments
How Much Should You Spend on Marketing? | propelyourcompany.comDid you know on average marketing budgets make up around 10-14% of total company budgets, with variations on by industry and how long a company has been around.

With small businesses generally allocating closer to 7-12% of their total revenue to marketing (in this case, total revenue refers to all of the money generated through sales before expenses are taken out).

That’s great for the “average company,” but what should you budget? And once you set a budget how should you spend it?

Need help figuring out what your marketing budget should be and how you should spend those marketing dollars; we’ve got the answers for you in this blog.

Grab a piece of paper, pen, and calculator (or your nearest computer and jump into Excel) and let’s get planning!!!

In this blog we’ll cover:

  • How much companies on average spend on marketing
  • How the average company allocates online & offline marketing efforts
  • Some kick butt strategies to make the most of your marketing budget
  • Free resources and templates for putting together marketing budgets

 

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7
jan
Here's How to Get Millennials to Buy From You on Social Media in 2019

How to Get Millennials to Buy From You on Social Media in 2019

Posted by Propel Marketing & Design Blog, Social MediaNo Comments

Millennials are the dominant generation in America. They’re diverse, they’re everywhere — and you need to sell to them.

The problem is that millennials are also a bit, shall we say, fussy. Research has shown that millennials don’t like being sold to, which kind of makes things a bit tricky when they probably make up the core of your demographic.

However, there’s plenty of hope. Millennials have grown up in the digital era with all of its trappings — including online shopping. If you get things right, you can totally sell to millennials.

Let’s take a look at how to get them to buy from you on social media in 2019.

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