As a startup founder, you must do pretty much of everything yourself. You’re the CEO, CMO, CFO, and more.
Early days of any startup are a roller coaster. And one of the biggest challenges that you’ll face is generating sales.
Generating sales means revenue, it motivates you and gives you a feeling of accomplishment. Generating early sales is crucial.
I’m sure you’ve heard that nine out of ten startups fail. Analyzing startups that succeed shows that they focus on growth and the founder doesn’t ignore anything. Successful startups and their founders focus on growth by driving (initial) sales.
Sales don’t come without marketing.
You should forget everything about marketing and just focus on what works. Don’t try to reinvent the wheel. Use marketing techniques that have always worked. And what exactly are those marketing techniques?