Getting your chiropractic clinic noticed online is essential to getting it noticed offline. But how do you go about creating online chiropractic marketing strategies that will benefit you? 

At Propel, we help chiropractors define their local SEO (Search Engine Optimization) and content marketing strategies so they can meet their goals, get new patients, and find a higher ranking on Google. 

Below are our top 30 chiropractic marketing strategies.

And don’t worry; you don’t have to be a tech wiz, break the bank, or hire teams to get them done!

We know you’re not a chiropractor marketing service, but that doesn’t mean you can’t implement the very best chiropractic marketing ideas!


Marketing Strategies for Clinic Owners

We’ve got numerous marketing strategies to help you grow your business and reputation, use one, use them all, but be sure you start implementing them as soon as possible so you can reap the rewards.

 

Host lunch & learns

A lunch and learn is a great, uncomplicated, easy, and fun way to invite different teams to interact, introduce yourselves to prospective partners, get new patients through the door, strengthen your relationship with current patients, and more. 

 

The first step is to determine what your goal is for the lunch and learn: 

  • Teach patients how to properly exercise and stretch while at work
  • Secure proper ergonomics while working, driving, sleeping, sitting, etc. 
  • Get your new local gym to know about you so you can partner with them
  • Tell local companies about the services you can provide at their offices for their employees 
  • Generate partnerships with local birthing houses or doulas 

 

Whatever the case, a lunch-and-learn is a great way to get to know those in your community and share with them how you can be an asset to them. 

 

Partner with local gyms & other community groups

Partnering with other local businesses is smart networking for all involved; you each have the opportunity to expand your viewership tenfold. Besides, the more engaged your chiropractic clinic is with your community, the more trust you earn and the busier your calendar gets. 

 

Chiropractors can partner with many organizations and businesses:

  • Gyms
  • Nutritionists
  • Running, triathlon, biking, etc. teams
  • Acupuncturists
  • Parenting groups
  • Local schools (high schools and colleges)
  • Charities
  • And more

 

Any industry that aligns with yours is an excellent resource for you, so contact them and see if they’d like to work with you. 

Be sure to have an Events Page or calendar (or both) on your website so you can tell your users what you’re up to when you’re doing it, and who you’re doing it with. Invite your users and patients to join in so you can truly get to know your community (and so they get to know you!).

This is excellent marketing for chiropractors because you’re a local and you have a physical location, so get out there, engage with your community, and get those new patients through your doors!

 

Participate in local health fairs

Health fairs are an excellent way to get in front of people who are looking for exactly what you offer. Have brochures, business cards, and swag handy (with all your social media handles), and ensure you can book appointments right from the fair. 

If possible, set up a TV so you can show videos of your space, your chiropractic techniques, and your patients. People love to see what they’re signing up for. If your chiropractic clinic has a YouTube channel, have it on full display, rotating your videos. 

 

Optimize your website for local SEO 

Any business with a physical location must optimize for local search. This optimization is called Local SEO, and it’s how Google and your local users will find you easily. 

From excellent SEO-friendly copy on your website to user experience to off-page SEO to your Google Business Profile listing, local SEO will ensure that when the user types in “chiropractor near me,” you pop up.

You’ll be displayed on Google Maps with all your details (phone number, address, reviews, images, and more). And all of this is shown BEFORE the organic results, giving you instant credibility and making you readily available for the click. 

 

Update Your Google Business Profile & Google Maps listing 

Google Business Profile (formerly Google My Business) is a must. To verify your chiropractic clinic’s GBP listing, you must create and claim it. It’s super fast, easy, and necessary. If you have a brick-and-mortar clinic and don’t have this set up, stop what you’re doing and do that now. 

This little guy will make finding you painless. It will allow Google to better understand who you are and what you offer so it can, in turn, provide your details to those looking for what you offer. 

 

Make sure your Yelp listing is optimized

Yelp is integral to your marketing campaign because so many people use it to get business information and read reviews. According to Review 42, Yelp reviews are relied upon daily, with more than 178 million unique visitors per month.

 

That means you gotta stay on top of your Yelp listing. Here’s what we say to do:

  • Be sure your listing is completed properly and updated as needed
  • Have images
  • Ask your patients to give you a Yelp review (make it easy for them by asking them questions and having the link readily available)
  • Answer all reviews (especially the bad ones!)

 

Your Yelp reviews matter a lot, but your responses matter more. So, take the time to know what’s being said about you and how you impact your patients. 

 

Get interviewed on podcasts

Your audience loves a good health podcast, so get yourself on one. 

You know a lot about your field and what you do, so you’re the best one to talk about it. If you’re on the right platform, people will listen.

Find out where your audience is, and you be there, too.

 

How do you do that?

  • Build rapport with podcasts you’re interested in
  • Email them with all the fabulous reasons you should be featured
  • Offer to heavily promote when you’re on (this promotes them as much as it does you)
  • Show gratitude

 

Once live, give awesome advice and insight, and they’ll all be begging for more. And if you’re feeling up for it, start your own podcast!

 

Create instructional videos

Video is key to helping your patients understand how you work and the best way to execute proper posture, exercises, stretches, etc. Videos also show visitors you, your team, your clinic, and your personality. Humans are curious; videos appease that. 

Whether you have a YouTube channel that instructs patients or you embed videos on your website pages or blog posts, instructional videos are a tremendous resource to your users, so they’ll rely on you for your knowledge, come back to your pages often, and give you the valuable Google love you’re looking for. 

 

Host patient appreciation days

These little parties are perfect for attracting new patients in a fun atmosphere. Tell your current patients they’re invited to bring friends and family to a special day of discounts, a chance to win something, or a free massage. 

Whatever you decide, make your patients feel special (because they are) and have them bring someone you can also make feel special. Once in the door, show them how valuable you are to their health, and you’ve got yourself a new patient. 

Patient appreciation days can be done regularly (monthly or quarterly), easily fit into your schedule, and don’t cost much money. Print out flyers, head to Costco for some crackers, hang some streamers- viola! You’ve got yourself a patient-centric shindig. 

 

Create an email marketing campaign

Email marketing is a smart way to get patients through your doors- new, current, and old.

 

They don’t cost a lot, and they reach a large pool of people, so email:

  • VIP specials
  • Event invites
  • Blog posts
  • Newsletters
  • Clinic news and updates
  • Offers
  • Birthday and anniversary shout-outs
  • And more

 

Doing this helps garner relationships with your patients, keeps you relevant, and offers connection. When you have strong relationships with those who value your services, they’re more likely to refer you to their friends and family and grocery checkout girl. 

 

Blog, blog, & go ahead and blog some more

Chiropractic online marketing 101: BLOG!

Blogging is time-consuming, we know. But there are so many blogging tools to aid in the process that you have no excuse to avoid them. In fact, you can’t NOT blog. You have too much to say and too many patients to help. 

Do yourself a favor and delineate time to write your posts, put them on a calendar, and stick to them.

 

Maybe you’re not a writer, but that’s okay; learn how to write an effective blog post, and then do your best because a great blog will do so much for you:

  • Give you authority and credibility
  • Get you more and better website traffic
  • Allow your users to share your content
  • Make you a go-to resource in your field and to your audience 
  • Improve your Google ranking
  • And more

 

Reach out to those in connected industries and ask about guest blogging for them and them blogging for you. This is an easy way to win over their audience and get new patients. Building those community contacts never hurts, so do what you can to show them all that you’re an expert and they need to be working with you!

Manage (and get more) reviews

We touched on this a bit above with your Yelp listing, but managing your reviews everywhere is vital.

Don’t have reviews?

You need to get some. And fast. 

Make sure reviews are simple for your patients by giving them everything they need to complete the process.

Give them specific questions and links so they don’t have to search for information independently. 

Patient testimonial videos are another way to ensure you get a great review. Ask your patients if they’d mind being recorded with their testimonials and add those videos to your website. It’s a quick way to start earning the trust of your new visitors. 

Obviously, you want all your reviews to be positive, but that’s not always the case, and you can’t let that get you down. Understand that you can’t always please all the people (but try). As said previously, ensure your reviews are addressed, both good and bad. 

One thing is true: people love an apology. And the fact is, it will go a long way (if not for the person who left the bad review, for at least some of those reading your response to it). 

Reviews build your online reputation. You need them, and you need them to be good. Turn the bad ones around quickly, and you’ll flourish. 

 

Provide health & wellness lectures or courses

Offering your chiropractic knowledge through classes and lectures will get you in front of many like-minded people, whether that’s those who work in the industry, those who enjoy a healthy lifestyle, or those who want to become healthier (or all three). 

Encourage the dialogue through education, and you’ll find yourself with organizations that want to partner with you; you’ll get new patients and even more followers. Helping those improve their health and wellness can springboard you to new heights as it benefits your community. 

 

Design courses around specific groups, such as:

  • Sports injuries and athletic patients, sports enhancement
  • Preventative and proactive chiropractic care
  • Chronic back pain
  • Postural care- workstation setup, remote workstations
  • Auto injury care or work-related injury solutions
  • Prenatal and pediatric services 
  • And more

 

Provide clinic giveaways

Use your current patients to help attract new ones—it’s a marketing strategy as old as time! Each patient who brings in a friend or family member is entered to win a gift. Make an event of it and host a party the night of the drawing; this will get new and current patients in the door. 

If you want it a bit more low-key, just ask your patients to provide contact details for one person who may be interested in visiting your clinic. Your staff can then reach out. 

Note that it’s important to know when to let go if someone is hesitant or telling you they’d prefer not to come in. Just tell them briefly your value and put the ball in their court. You don’t want to lose a possible patient being overly pushy. 

 

Takeover a partner’s social media account

Once you have partners, a fun experiment is to let them take over your social channels once in a while (it can be once a week, once a month…, etc.). This helps expand your audience by getting some of their followers. 

Let them “have at it” on your account, but tag their account(s) so they can repost to their own pages. The best part: this is free! You’re getting in front of faces you usually wouldn’t, and it costs you nothing. Plus, you’re working within your industry and community and having fun doing it. 


Update all directories

Ensure your chiropractic website is listed in all the relevant directories to your industry. This is a super easy way to get seen by potential patients who search directories for new businesses to work with. 

Since healthcare is a massive industry, you have many places to display your name and contact information, so take full advantage of them. 


Provide stellar imagery

You know what they say about a picture: it’s worth a thousand words. Especially in this day and age because many people don’t have the time (or attention span) to read for several minutes. So, stand out from your competition by utilizing unique, attention-grabbing images and videos on your website and all marketing collateral. 


Make a clinic video

People love seeing what they’re getting into and who they’ll be working with, so create a fun video that not only shows your clinic and some of the services you offer but also adds a bit of personality from your team. 

Videos are a great way to encourage a connection and showcase your atmosphere. This is good for your potential new patients and for you, as users can better determine if your “vibe” and working style will suit them. This will save you both time and energy as you connect with the type of patient you want to work with. 


Ensure your site is mobile-friendly

This is incredibly important becasue over 95% of users look things up on their phones, so if your website doesn’t load quickly and display correctly, they’re leaving and headed to your competition’s site. 

Mobile-friendliness is a key component in the user experience (UX), which Google takes very seriously. And because that’s a fact, if you want to rank higher on Google, your users must be able to find and read your website on their phones. 

Note that most platform hosts offer quick and easy guidance that allows you to set up your mobile-friendly site as you set up your desktop site. 


Create a FAQ page

Users want the FAQs, so providing a page that answers all those common questions you get can be very beneficial for them. However, a FAQ page also satisfies Google and all the new AI out there. 

When we type a query in the search bar, it can be diluted, out of order, or with incomplete sentences, but when we use AI, such as Siri or Alexa, we ask Google to answer queries the way we actually speak to other humans. 

Your FAQ page can contain verbatim questions, which is excellent for keywords and will help Google rank you higher as a search result. 


Comment on other bloggers’ posts  

Read blogs relevant to your clinic and brand, then comment on them with insightful information. Remember to link to your website so those who like what you have to say can find you easily. 


Confirm your Bing Places Listing

If you thought Google was the only player in town, think again! Plenty of people use Bing’s search engine for their queries, so be sure you set up and confirm your Bing Places listing.  


Confirm your Apple Business Connect (ABC) Place Card 

As with Google and Bing, setting up your ABC listing is vital to getting in front of all the people. And confirming your ABC place card also ensures Apple Maps knows and trusts you, which is crucial because it’s estimated that over 100 million people regularly use Apple Maps. That’s a lot of new patients. 


Join your chamber of commerce

Joining your local chamber of commerce and other regional groups can boost your network tenfold, especially if you intend to have presentations, appearances, talks, seminars, etc. Plus, if you partner with the commerce for any events, you get to have your business on their collateral, which helps maximize your visibility. 


Use Google Analytics 

If you’re not currently using Google Analytics to learn about how your users are reacting to your website, you’re missing out. This is a free tool that offers many terrific stats and insights so you know how your site performs. 

Armed with the data, you can make educated decisions on how to better support the needs of your target audience. 


Make referral cards

We all love word-of-mouth marketing; this just makes it easier. When your current patients check out, be sure they have access to referral cards they can give their friends. Don’t forget to make it worth their while by offering them something in return, like a free 30-minute massage, money off their next appointment, week-long free entry into the gym you partner with, etc. 


Offer free health screenings 

Providing regular health screenings for the community shows you care about their well-being. Make a day of it once every quarter. Advertise on your social channels, with the commerce, in email, and any other way that makes sense. This will get new feet through your doors.

You can also provide free screenings at events with like-minded industry professionals. 


Host a kids’ day

Invite parents and their kids aged 0-18 for a night of education, guidance, and giveaways. Make it fun, show them how you perform services on children, and give them tools to help them move better and safer. The parents will love it, you’ll likely get some new patients, and you’re sure to get a few good stories out of it. 


Take it to the local offices

You know who’s in dire need of a rebalance or massage? The people sitting all day in the offices all around your clinic. Take your clinic to them by offering adjustments and short massages at their workplace. 


Keep a lead box at check-out

We all know someone with a bad back, sore knees, or poor posture; why not allow your patients to help them as they help you? Provide a lead box for them to drop in their friends' and family's names and contact info. 

When they do this, make sure to return the gesture with a gift or free service to show your appreciation. 


Implement Your Simple Online Chiropractic Marketing Strategies Today

Chiropractor digital marketing is challenging to navigate, but with the right amount of insight and a bit of dedication, you got this. 

If your chiropractic clinic could use some help with its website, SEO, or content marketing, we’d love to hear from you. Check out some of Propel’s chiropractic marketing tools to improve your overall SEO strategy.