Sometimes, SEO feels like a second job, and it kind of is. When time isn’t on your side, optimizing your healthcare blog posts may not be number one on your list. But the fact is you need to stay on top of your SEO so you can get to the top of the search results. Introducing ChatGPT. When used correctly, ChatGPT can greatly benefit your blog and get you the SEO boost you’ve been dreaming of. We know it sounds intimidating or foreign to many, but it won’t after this. With these ChatGPT tips, you’ll have the tools to create excellent content with ease and efficiency as your healthcare SEO, website traffic, and user engagement skyrocket. When it comes to your clinic blog, ChatGPT is just what the doctor ordered. 

Listen to the podcast episode:

ChatGPT Hacks for Clinic Blogs: How to Boost Traffic & Engagement

Watch the podcast episode:

ChatGPT Hacks for Clinic Blogs: How to Boost Traffic & Engagement

Related Resources for Enhancing Your Healthcare Blog with ChatGPT for Better SEO:

Enhancing Your Healthcare Blog with ChatGPT for Better SEO

In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. 

ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. 

Here, we detail ways to use ChatGPT to improve your healthcare blog and boost your SEO.

Crafting Compelling Titles

One of the first steps in creating a successful blog post is having a compelling title. Bland and uninspiring titles can lead to poor click-through rates. ChatGPT can be a game-changer here. 

By asking ChatGPT to generate multiple title suggestions for your healthcare blog post, you can choose the most captivating ones or combine elements from different suggestions to create a title that stands out. 

For instance, if you have a chiropractic clinic website and write a post about back pain, ChatGPT might generate titles like “Top 10 Effective Ways to Alleviate Back Pain” or “Understanding Back Pain: Causes, Treatments, and Prevention Tips.”

Generating Relevant Topics

It is crucial to keep your blog content relevant and timely. ChatGPT can create a list of trending topics that resonate with your clinic’s services and target audience. 

By providing ChatGPT with detailed information about your clinic and audience, you can receive a plethora of blog topic ideas. This ensures that your content remains fresh, informative, and aligned with what your readers are searching for.

Enhancing Introductions and Conclusions

A well-crafted introduction can hook readers from the start, while a strong conclusion can leave a lasting impression and encourage action. 

If your existing blog posts lack engaging intros or conclusions, ChatGPT can assist by generating compelling content. 

Simply input your blog text and ask ChatGPT to write a captivating introduction or a concise conclusion with a call to action. This will enhance readability and improve the overall flow and effectiveness of your posts.

Outlining and Structuring Content

Effective blog posts are well-structured and cover their topics comprehensively. ChatGPT can help outline your content, ensuring you include all necessary sections. 

For example, a post about managing chronic pain could include sections on understanding chronic pain, common causes, treatment options, and patient testimonials. 

By having a clear outline, you can create in-depth and informative posts that cater to your readers’ needs.

Editing and Proofreading

High-quality content is free of grammatical errors and flows smoothly. ChatGPT can act as your virtual editor, reviewing your blog posts for grammar, style, and clarity. 

While tools like Grammarly are excellent for proofreading, ChatGPT can provide an additional layer of review, helping to polish your content further.

Optimizing SEO Meta Descriptions and Title Tags

SEO meta descriptions and title tags are critical for improving your search engine rankings. ChatGPT can assist in crafting effective meta descriptions and title tags that include your target keywords, such as “healthcare blog” and “healthcare SEO.” 

By generating multiple options, you can choose the most relevant and appealing descriptions that will attract clicks from search engine results pages.

Refreshing Old Blog Posts

Revitalizing older content can also give your SEO a big boost. ChatGPT can help enhance outdated blog posts by updating information, improving readability, and optimizing for new keywords. 

All you have to do is paste the old content into ChatGPT and request enhancements or additional sections. This process can breathe new life into your blog and improve its ranking on the search engines.

Creating Social Media Snippets and Email Blasts

Promoting your blog posts across various platforms is smart for driving traffic. ChatGPT can develop engaging social media snippets and outlines for short videos to accompany your posts. 

Additionally, you can ask ChatGPT to transform your blog content into concise email blasts, making it easy to share valuable information with your patients or subscribers.

By integrating ChatGPT into your content creation process, you can streamline the development of high-quality, engaging, and optimized blog posts. This not only saves time but also enhances your healthcare blog’s effectiveness in attracting and retaining readers, ultimately improving your clinic’s online visibility and patient engagement.

Want to learn more about SEO? Book your free discovery call with Propel Marketing & Design today.

ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement – Podcast Episode Transcript

Hello there, my friends. This is Darcy Sullivan from Propel Marketing & Design. Today’s topic is all about using ChatGPT to improve your blog post. I think you’re really going to enjoy today’s topic.

If you’re not familiar with ChatGPT. ChatGPT is a powerful AI tool that generates and leverages advanced AI and offers a human-like interaction and platform, similar to a chat, that allows you to do a wide range of tasks, making it a very valuable resource for enhancing your productivity. And I like to think of it as a handy dandy assistant.

Now, before we dive into these blogging hacks using ChatGPT, a couple of things that I want to note: One, we are absolutely not going to ChatGPT and just saying, “Hey, ChatGPT, write me a blog post about, fill-in-the-blank.

Instead, we are, again, leveraging it as a tool. It is a tool, it is not a strategy. A while back, on episode 25, we talked about three ChatGPT mistakes and I don’t want to just regurgitate what was said in that episode. I’ll leave that episode in the related resources section on the website page associated with this episode. 

But really, what we want to do is we want to make sure that we’ve provided ChatGPT with enough information to really help it understand who you are, what you’re trying to accomplish, who your target audience is, the voice, the style, and the tone of your branding before we give a directive in what we’re trying to get it to do for us. 

So, again, we’re not just saying, “Hey, ChatGPT, write me a blog post about, fill-in-the-blank.

Now, before we dive into these hacks, there is one other resource that I want to share with you, and there’s going to be a ton more in that resource section that I already mentioned, but in episode 41, I share with you the anatomy of an effective blog post. And, I have to say, it’s absolutely one of my favorite episodes. 

The thing is is that tools like ChatGPT and other AI tools don’t, again, they don’t understand your branding. They don’t understand SEO the way that SEO experts understand SEO, and they also don’t necessarily outline and format a blog post the way that we would teach you how to format a blog post.

If you haven’t listened to that episode, give it a listen as well. 

All right, are you ready? 

So one of my favorite ways or tricks to use ChatGPT to improve blog posts is to ask it for a better title. I don’t know about you, but I am so sick of seeing blog posts with these really boring titles. 

So you can go to ChatGPT and ask it for 10 ideas of a title for a blog post about fill-in-the-blank, and, again, we want to make sure that it represents your brand, so we’re not just going to take exactly what it says. We might modify, we might combine two of the 10 titles to get something that really sounds juicy and good and really click-worthy, something people would want to click on and read when they’re coming from Google–think people would want to click on and read when they’re coming from Google. 

Now, I like to ask for 10. You can ask for more, you can ask for less, but variety is the spice of life. So I do suggest that you ask for enough different ideas that, again, you can use this for brainstorming.

Next up is topic generation. ChatGPT can suggest to you trending topics related to what your clinic offers. Again, we have to give it enough directive, telling it who you are, what your business offers, who your target audience is, and we want to, again, ask for more in means of a number of topics than just five, right? 

So we can say, “Hey, ChatGPT, can you give me 10 to 20 topics that would be good for whatever kind of clinic owner you are, whatever type of business you have?” And again, then you can get an idea and use this during the brainstorming stage.

Another way that I’d like to suggest that you use this, and again, if you go back and you listen to the episode where we talk about the anatomy of an effective blog post, you’ll note that the anatomy includes an introduction and also a conclusion. 

So if you go back and you look at the blog post that you’re writing, or maybe a blog post that you had written before, and you realize that it really doesn’t have an introduction or a conclusion, you can paste in what you have and say, “Hey, ChatGPT, write me a compelling introduction to hook readers from the start.”

So it’s taking the content that you’ve already developed and giving it a fresh spin at the top to really entice a reader. 

The same thing goes for the conclusion. We always want to wrap up that conclusion. I say, wrap it up in a nice little bow, and that bow would include a call to action. 

So what are the next steps that you want somebody to take? So in an example of, if you were a chiropractor and you had written a blog post about back pain, the conclusion would wrap up the topics that you covered in the blog post with a call to action to probably book an appointment with your clinic if somebody was suffering from from that issue.

Now, you can use ChatGPT for keyword research, but there are many other tools out there that I feel like do a better job of that. 

You can also use ChatGPT to outline ideas. So if you have an idea of what you want to create a blog post about, you can go to ChatGPT and have it help you outline different sections to include in your blog post. 

Remember, when we’re writing blog posts, we don’t want them to be just a simple 300-word little blurb. We want these to be robust and interesting and truly cover all of the topics that should be included in that post.

You can also use ChatGPT for editing and proofreading. You can copy and paste in your blog post and say, “Hey, ChatGPT, can you review this and suggest improvements for grammar, style and clarity?”

I really like that one because I know that a lot of people aren’t as confident when it comes to grammar and style and clarity, and using a resource like ChatGPT can help you do that. 

Now, I do have to say I’m a huge fan of Grammarly, which is what we use, which is a really amazing proofreading tool that helps with your grammar and your style. But again, if you have ChatGPT open and you want to use it, you can use it for editing and proofreading.

Next, you can use ChatGPT to help you improve your SEO meta descriptions and SEO title tags. You can use ChatGPT to help you create these descriptions that will help you better in search engines. 

Now, again, we’re not just looking at exactly what ChatGPT spits out. So if I were going to use ChatGPT for this–and we write our own meta descriptions and title tags, especially for clients– but if you were going to use it, again, you would want to ask it for multiple examples so then you can kind of choose what works best out of the ones that it offers you. Or you could hodgepodge them together and come up with something of your own.

Another way you can use ChatGPT is to improve an old blog post. Again, in that resource section, I’ll include links to other episodes. There was one that we did on should you republish a blog post or ditch it and start all over again, or what you should do with your old blog post, and I think revisiting some of your old blog posts is a great way to improve your SEO, search engine optimization. 

And what you can do is paste an old blog post into ChatGPT and ask it to improve the blog post. Or, if there’s a section that you want to add, you can paste in the blog post and say, “Hey, ChatGPT, I want to work in a section about this.” Or, “Hey, ChatGPT, I want to make sure that this blog post is optimized for a specific keyword phrase. Can you please help me improve the post?”

Whenever ChatGPT spits out anything, especially if it’s long content, you do want to make sure that, again, you read it over and over again, edit it to make sure that it clearly does represent your brand.

After you’ve put together a piece of content like a blog post, you can use ChatGPT two more ways that I want to suggest. 

One is you can paste in that blog post into ChatGPT and say, “Hey, ChatGPT, I just wrote the following blog post; please help me come up with social media snippets to promote the post.”

This will help produce short, engaging excerpts that you can use to share your blog posts on social media platforms. You could do the same by asking it to spit out suggestions for an outline for a short video to go with the blog post.

And one of my absolute favorites, you can ask it to turn the blog post into a short email blast that then you can send out to your patients or your customers, or anyone on your email list. 

I hope you can see how you can use ChatGPT for these tasks that sometimes do seem a little daunting in a way that will help drive more traffic and engagement to the content you’re creating. But, again, not just relying solely on ChatGPT to put together the content. 

You can use the same type of actions that we talked about in this episode with other AI tools as well.

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Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings.


SEO queen! I can’t thank Propel and Darcy enough for holding my hand through the SEO process! I’m loving the podcast and all the insight! Also loving that my business is now getting the brand awareness and sales I’ve always wanted!


Wow! Clear, concise and impactful. Excellent details and tips – already seeing a return!! Worth the 20 min listen.



This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.

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