Get step-by-step tips for choosing and implementing chiropractic SEO keywords that will increase your search visibility and website traffic.

 

It’s important that chiropractors with physical clinics recognize the value (and necessity) of strategic chiropractic SEO keyword planning. 

Without keyword planning, your business will suffer. Since it’s vital to know how to implement unparalleled content on your website so you get users through your doors, keywords should be a top priority when it comes to your SEO campaign.

Keywords are the backbone of your content. They tell your users who you are, what you do, where you do it, how you do it, and more. Effective chiropractic keyword planning is instrumental in your online (and offline) performance. 

Not sure where to start? No problem.

We’re giving you some of the best chiropractic keywords to use, plus how to use them correctly so you see real results that move you up the Google ladder.  

 

The Best Chiropractic Keywords

Chiropractors differ, just as their patients and target audience differ. Whether you work with prenatal women, active seniors, or your local gym, you want to ensure your pages have keyword-rich content to bolster your SEO so the right audience can easily find you. 

 

Here’s how to do it:

 

Use Keywords Based on Your Clinic

These are the basic keywords that you should rank for.

Think of what you profession and what you offer, such as:

  • Chiropractor
  • Chiropractic care
  • Sports chiropractor
  • Sports chiropractic care
  • Family chiropractor
  • Family chiropractic care
  • Prenatal chiropractor 
  • Prenatal chiropractic care
  • Pediatric chiropractor 
  • Pediatric chiropractic care 
  • Physical therapist
  • Physical therapy 
  • Physiotherapy 
  • Physiotherapist 

 

And don’t forget to consider any attributes your clinic has that others in the area don’t. You definitely want to make a point of letting your visitors know about those things. This will not only help you stand out, but will likely make you one of the only clinic’s to appear as a result for it.

 

Use Service-Based Chiropractic Keywords for SEO

How you treat your patients is a way to attract your target audience to your clinic. You may offer numerous natural solutions, so be sure to list each on a Services Page and then create designated pages for the most popular and niche services you offer.  

These service-related keywords are based on your users’ intent: those looking for “chiropractor in [location]” or “chiropractor near me” and are geared toward patients ready to take action. 

 

Examples of chiropractic service keywords include:

  • Chiropractic adjustment
  • Spinal manipulation
  • Posture correction
  • Prenatal chiropractic adjustments 
  • Pediatric chiropractic adjustments 
  • Massage therapy
  • Myofascial release
  • Acupuncture 
  • Soft tissue therapy
  • Sports rehabilitation
  • Sports injury treatment 
  • Enhanced sports performance 
  • Holistic care
  • IASTM
  • Webster Technique 

 

Use Condition-Related Keywords 

These are your pain-focused keywords. They’re the words your soon-to-be patients google when in pain. 

Ask yourself: What kind of patient do I work with? What are they suffering from? And use those words on your pages so Google understands you treat patients experiencing those discomforts. 

Reflecting your ideal patient’s search intent is imperative to your SEO strategy and to attracting those patients to your clinic. 

 

Some of the most common condition-based chiropractic keywords include:

  • Back pain relief 
  • Low back pain
  • Sciatica
  • Knee pain
  • Neck pain
  • Back pain doctor
  • Alignment
  • Chronic pain
  • Pain management

 

Use Benefit-Oriented Keywords

Determine what outcomes your target patient is looking to achieve and add those keywords to your webpages. 

 

Chiropractic benefit-based SEO keywords include:

  • Improved comfort 
  • Improved mobility
  • Increased energy
  • Reduced stress 
  • Natural solutions
  • Safe treatment
  • No downtime
  • Enhanced athletic performance 

 

Other keywords to use:

  • Location-based keywords: These may include your city, the neighborhoods or areas you service, local businesses you partner with, and popular landmarks. Doing this targets local searches and helps your users find you more easily on Maps and in local search results. Don’t just list locations; think of locations as keyword amplifiers 
  • Patient demographics keywords: These include the type of patient you work with, such as “sports chiropractic care” or “family chiropractor in [location].” Doing this targets your ideal patient and quickly tells those on your website who you work with.
  • Keyword phrases: These are longer than a one or two-word keyword and typically read in a conversational tone, such as “best chiropractor in [location]” and “chiropractic care for back pain.”

 

Remember, it’s not always about the most common keywords here. It’s about YOUR keywords. If you have a niche, you want to get it out there. For instance, if you work with animals, PTSD, premenstrual pain, etc. Whatever sets you apart, you’ve got to highlight it with keywords and designated pages. 

Pro tip: If you’re unsure how to find the optimal keywords for your clinic, there are several free keyword tools to help guide you.

 

We like:

 

Leverage AI, but don’t rely on it completely: Another free resource you should absolutely check out is ChatGPT (and other AI platforms), which will help you workshop keywords and all sorts of other content-related ideas. 

 

How to Be Intentional with Your Chiropractic Keywords 

Alrighty, now you’ve got your keywords, so what do you do with them? 

As mentioned, your keywords get your ideal patient to your site by encouraging an effective SEO strategy, but creating excellent content around those keywords is how your users decide to like, trust, and work with you. 

Below, we explore how to get the most keyword bang for your buck. 

 

Create Outstanding Website Content

Every page of your site should be optimized for SEO so Google can read it and knows to deliver you as a result to the right query. 

 

Pages that you should have on your chiropractic clinic’s website include:

 

Optimizing these pages includes numerous factors, but don’t feel overwhelmed; most come naturally through the process of creating the page. 

 

Content factors to consider include:

  • Using your keywords in the title, headers, and throughout the page copy
  • Using your keywords in your meta title tag and meta page descriptions (more on this later in the article) 
  • Using images and videos with alt text that has keywords in it
  • Ensuring your pages look good on a mobile device
  • Ensuring your site is easy to navigate, read, and understand
  • Using content that is relevant, trustworthy, educational, unique, informative, entertaining, and consistent with your brand

 

Want more website content inspo?

Check out these resources:

 

Create a Chiropractic Blog 

A blog is a great way to connect with your audience and prove you’re invaluable to them. It’s a space dedicated to enhancing their lives with knowledge; plus, you can be less formal and more personal. 

 

Effective and engaging chiropractic blog posts are often:

  • How-to guides
  • Checklists 
  • Features and informational posts
  • FAQs

 

Blog-related resources to help you navigate blogging:

 

Create Keyword-Rich Meta Titles & Meta Descriptions

Meta titles and descriptions appear on the results page after a user types a query into Google. 

Meta titles are the clickable links that take users to specific webpages intended to answer their questions. The meta description is the brief amount of copy under the meta title that explains what the page is about. 

You should write these yourself because if you don’t, Google does it for you, and it may not be apparent to users what your page is about, which means they won’t click on it. 

Use your SEO keywords in both the title and description to ensure everyone understands that you’re the best answer to their question. 

 

Create Keyword-Rich Multimedia & Social Media Content

When using images and videos, always describe them using keywords. For static images, this will be done in alt-text, and for videos, it will be done in titles and descriptions.

If you have social channels, incorporate keywords in your posts. You also typically want to provide a call to action that takes your users back to your website. 

Hashtagging your keywords is another opportunity to get your content noticed by the appropriate users. 

 

Let Propel Marketing & Design Help Optimize Your Chiropractic Keyword Strategy 

Effectively using your chiropractic keywords will help Google, prospective patients, and existing patients better understand page intent. While getting your keywords out there correctly can be time-consuming and challenging, the reward of new foot traffic is sweet. 

If you’d like some help making your keyword optimization goals a reality, we’re here for you. Book your free discovery call with Propel Marketing & Design and learn how an SEO strategy can get you the patient base you’ve always wanted.