Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game!
Today, we’re giving you some pro tips that will help you write better blog posts because, let’s face it, we’re not all bloggers.
When you started in your field, you likely didn’t think that creating content would be part of your marketing plan. However, in this web-driven world, good website content is a necessity.
Don’t worry, though; we’ve got you. We know all about writing successful blog posts, and we’re confident our 12 blog writing tips will pay off for you!
Here’s what you can expect to take away from this episode:
- Our pro tips that will help you create excellent blog posts
- What you can expect from Google Analytics
- How to implement your keywords when you write a blog post
- Our number one, most favorite blog writing tip
- Our go-to tool for grammar and spelling
- The best part of writing great content: repurposing it and updating it!
- And more
Are you ready to learn our 12 pro tips for creating better blog posts that lead to more visitors online and in your clinic? Hit the link, and let’s do it!
Listen to the audio version:
Listen on...
Watch the video version:
12 Essential Tips for Creating Better Blog Posts
Blogging can be challenging, especially when you're just starting out and trying to publish consistently while promoting your articles. To help you improve your blogging game, here are 12 essential tips for creating better blog posts:
Set up Google Analytics
Install Google Analytics on your website to track your blog's performance. This will provide valuable insights into visitor behavior and help you determine how well each post is performing.
Write as if you're talking to one person
Identify your target buyer persona for each post and visualize one person who fits that description. This approach will help your words flow more smoothly and allow you to address their pain points more effectively.
Identify your target keyword before writing
Choose your target keyword or keyword phrase before you start writing. This ensures you're using it properly throughout the post, rather than trying to fit it in after the fact.
Create intentional content
Develop blog posts with multiple purposes in mind. For example, if you're a chiropractor, instead of writing a generic post about back pain, create content that caters to specific audiences like local running clubs or prenatal care. This approach increases the likelihood of your content being shared and reaching a wider audience.
Outline before writing
Organize your thoughts by creating an outline before you start writing. This will help you structure your post logically, identify key sub-headers, and make your content more digestible for readers.
Read your copy out loud
Reading your post aloud helps you identify areas that don't flow well and ensures you're using your keyword phrase effectively. Have someone else proofread your work for an extra layer of quality control.
Pay attention to image copyrights and licensing
Be cautious when selecting images for your blog posts. Ensure you have the rights to use any images you include in your content.
Implement proper SEO
Focus on key SEO elements such as:
- Providing a meta title and page description
- Using image alt text
- Properly using links and header tags
Repurpose your content
Don't always feel pressured to create entirely new content. For instance, you can turn existing videos into blog posts. Just be sure to add valuable written content around the video, not just embed it.
Maintain consistency with a content calendar
Create a content calendar to help streamline your workflow and ensure regular posting.
Continue to share your blog posts
Don't hesitate to reshare older blog posts on social media. You can also leverage your posts by turning them into email campaigns that link back to your website.
Regularly update your content
Revisit your blog posts every six months to see what can be modified or updated. This keeps your content fresh and relevant.
Take action
By implementing these tips, you'll be well on your way to creating more effective, engaging blog posts that resonate with your target audience and drive traffic to your website.
Selected links and other resources related to this episode:
Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
How to Repurpose One Blog Post into 15+ Pieces of Fresh Content
Podcast Transcript - Blog Smarter: 12 Tips to Boost Your Content Marketing Game
On this episode, I'm going to be sharing with you 12 of my favorite tips for creating better blog posts. And to be honest, number four is my favorite. But we'll get there. So let's start with number one.
Number one set up Google Analytics so you can track your performance. If you haven't had the opportunity to install Analytics on your website, which includes your blog, now is the time to do so. This will give you tons of insight into the actions people are taking when they visit your website and help you to determine the performance of each of your blog posts.
Tip number two. Right, like, you're talking to one person. I know it can be difficult to sit down and write a blog post sometimes, but if you identify the buyer persona that you're trying to connect with on each specific blog post, then visualize one person that fits that buyer persona, your words are going to flow smoother and you're going to be able to address their pain points better.
If you aren't familiar with buyer personas or have never taken the time to walk through the exercise of clearly identifying your buyer personas, we had a podcast that we did recently covering that exact process. And we have additional resources on our blog, so we'll be sure to include those in the Show Notes for this episode.
Tip number three, make sure you identify the keyword or keyword phrase you're trying to target in each specific blog post before you write it.
One issue that I've seen many times is that people will write a blog post and then they'll say, “Okay, well, what keywords should I associate with this blog post?” You want to identify your targeted keyword or keyword phrase before you start writing the blog post to ensure that you're using it properly throughout that blog post.
You don't want to wait until after you've written the blog post to identify which keyword phrase you want to target for that post.
On the episode where we walk through the anatomy of an effective blog post. You'll see examples of where and how you should use your keyword throughout a blog post.
Tip number four, and again, this is one of my favorites, this is actually one of the biggest takeaways that I hope you have when it comes to creating blog posts: Try to create some blog posts that contain intentional content.
When I say intentional content, I'm referring to content that you intentionally identified, that will have multiple purposes.
So let's look at an example of this. Let's say you're a chiropractor, sure you could write a blog post on back pain and it could be a very generic blog post about back pain.
But what would serve you better from many standpoints? If you identified your target audience and their needs and then put together an intentional piece of content around it, that you know, you have resources that will help you spread that information.
So, what are some examples of this?
Let's use the example of a chiropractor. Let's say you're a chiropractor and you have a relationship with local organizations, maybe a few gyms or a running club. What if you put together a blog post that met the needs of that specific target audience? Maybe for the running club, it's three stretches to help runners prevent injuries. That would be a phenomenal resource directly for them.
Then what if you gave it to the head of that organization to share with their audience, you're going to get more leverage from that blog post; one, because you're leveraging the audience and getting other people to share it for you. Two, it's positioning you as the go-to person in that specific niche.
Or another example–we'll stay along the lines of a chiropractor–if you focus on prenatal chiropractic care. If you put together a piece of content that, you know, a mommy blogger, for example, or a doula would want to share with their audience, you're going to be more likely to get that piece of content- that blog post to go viral.
So again, one of the big takeaways here is to try to create intentional content when you're blogging. Content that serves multiple purposes and will be more likely to be shared by other people to drive more traffic to your website.
Tip number five: outline before you write. Outlining your blog posts before you write them, will help you organize your thoughts before you start typing away at your keyboard.
It gives you a chance to cut out some of the things that don't really fit, to organize the natural progression of topics. And it'll make it easier because you'll already have an idea of sub-headers and different sections that you should include in your blog post. This will also make your blog post more digestible and easier to read.
Tip number six, read your copy out loud. This helps you not only pinpoint areas where things don't really flow that well, but it also gives you the opportunity to confirm that you're properly using your keyword phrase throughout and that you truly are getting across the points that you have outlined that you want to make sure are covered in that specific blog post. Then take it one step further and have somebody else proofread your piece of content.
And while we have a whole episode that I'm dedicating to logging tools, one that I'm going to go ahead and mention in here is Grammarly. If you aren't using Grammarly, be sure to check out the Show Notes and grab the link to this amazing free tool that will help you with your spelling and your grammar as you're putting together a new blog post.
Tip number seven, oh, this is a doozy, pay attention to image copyrights and licensing. You want to make sure that you're not just grabbing images from the internet that you don't have the rights to use.
Tip number eight: make sure that you implement proper SEO. This could be a whole episode in itself.
I just want to mention a couple of SEO elements that you want to be sure that you're implementing as you're putting together blog posts that include:
- Providing a meta title and page description
- Using image alt text
- Properly using links and header tags
And again, we'll talk about some of those elements on the episode where we discuss the anatomy of an effective book post. But if SEO is all new to you, make sure that you check out that free webinar that I mentioned at the beginning of this episode, it'll get you started in the right direction on improving your overall SEO strategy.
Tip number nine: repurpose your content. You don't always have to come up with a new blog post idea.
For example, if you have videos that you've been creating that are sitting on YouTube, why not turn one or more of those into a blog post? Just make sure that you do more than open up a post on your website and just drop the video in. You need content surrounding it.
So you could do an introduction and then embed the video and then talk more about what is covered in the video after the area where you've embedded it.
Tip number 10: consistency is key. Put together a content calendar. This will help you streamline your workflow.
Tip number 11, continue to post and share your blog post. Just because you shared one of your blog posts on social media two months ago doesn't mean you can't share it again.
You can also leverage your blog posts by turning them into an email campaign that will then link to the original blog post and drive traffic to your website.
Tip number 12, revisit blog posts every six months or so to see what can or should be modified or updated.
In the Show Notes for this episode, you'll find a link to a blog post we wrote on the 7 ways to update old blog posts to boost SEO.
Listen, I get it, blogging can be hard, especially when you're just getting started and you need to publish consistently and promote your articles.
If you enjoyed this episode, please leave us a review or share it with somebody you think would also enjoy it.
Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings.
- Nicholas Scalice, Growth Marketing Podcast // Growth Marketer
Get our next podcast episode delivered directly to your inbox:
We'll email you when we release new episodes.
Sponsors
This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.
Do you have a suggestion for an upcoming topic or guest?
We love a good suggestion and we’re happy to take yours! Tell us about a topic you want to hear more about or a guest you think would make an impact here and we’ll take care of the rest.
Interested in sponsoring a Propel Your Practice Podcast episode?
If your organization would be a good fit for our target audience, we’d love to work with you. Hit the link below and let’s talk.
