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9
mar
1
SEO Cheat Sheet for Facebook, Google My Business, Yelp and Pinterest

SEO Cheat Sheet for Facebook, Google, Yelp and Pinterest

Posted by Blog, SEO, Social MediaNo Comments

When most businesses think about social media, they tend to direct their energies on relationship building, direct customer engagement, content sharing, customer service, and attracting new customers. All import items…  But you also need to make sure each social media profile is correctly optimized.

When correctly optimized, social media profiles and business pages start to rank in search results making it easier for your ideal clients to find you.

Not to mention the potential clients who are searching directly within social media platforms.

A few simple steps to improve your pages could result in more traffic, leads, and revenue for your business.

This post includes SEO Guides for:

  • Facebook
  • Google My Business
  • Yelp
  • Pinterest

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31
jan
0
How Voice Search is Evolving SEO

How Voice Search is Evolving SEO

Posted by Blog, SEONo Comments
Voice search and personal assistants are gaining popularity. Just ask Siri, Cortana, or Alexa. 

Voice search refers to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Google’s microphone or Amazon’s Echo.

In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search.

And although they have yet to take over the way we currently search, they sure are changing it, and as a business, it’s key to understand how as you implement a long-term SEO (Search Engine Optimization) strategy.

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31
jan
0
Mobile’s New Impact on SEO

Mobile’s New Impact on SEO

Posted by Blog, Mobile / Responsive Design, SEONo Comments
A few months ago Google started rolling out the so-called “mobile-first”index. Which affects everyone on the way their website gets ranked. Google isn’t the only one that’s moving to mobile first behavior.

A third of people now say their mobile is their primary device for accessing the internet, meaning content format must fit consumers’ on-the-go habits. Mobile notifications will play a larger role in how customers discover content.

It’s time for all businesses to include mobile strategies into their SEO plan.

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31
jan
0
Mobile, Voice & Social are Changing SEO

Mobile, Voice & Social are Changing SEO

Posted by Blog, Mobile / Responsive Design, SEO, Social Media, WebsiteNo Comments
Getting found online by the right audience and being “at the top of Google” have always been top priorities for businesses.

These objectives are not going away anytime soon, but the climb to the top has changed since mobile, voice, and social media searches are continuing to influence website rankings, making SEO a priority for all those who want to be found.

SEO (Search Engine Optimization) is an ever evolving process. In today’s blog, we’re looking at how mobile devices, voice search, and social media are changing the SEO playing field.

 

Why do businesses need to change their SEO strategy?

Technology changes.

People change.

Habits change.

Thus, the way people search the internet changes, which means businesses that want to continue to “be found online” need to consider new tactics for SEO.

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21
jul
0

How to Calculate the ROI of Your SEO Campaign

Posted by Blog, SEONo Comments

Are you losing or making money with your current SEO campaign?

No matter what your spending your advertising / marketing dollars on, it’s important to track your ROI.

Return on investment (ROI) is a key performance indicator (KPI) for search engine optimization (SEO). After all, the ultimate purpose of attracting visitors to a website is to convert them to spending customers and preferable, great customers!

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