Colors are non-verbal communication. They create a physical and emotional reaction. Understanding the meaning of color is important when designing your company’s logo, website, literature and other promotional materials.
Color is an interesting element of graphic design because it can be applied to any element, changing it dramatically. It can be used to make an image stand out, and to evoke emotion.
Cool colors like blue and green tend to have a calming effect. At one end of the spectrum they are cold and impersonal. At the other end, the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray and silver are examples of cool colors.