While website design is important, don’t forget that offering great content is what your visitors are ultimately after. That’s why they have come to your website. Content is what search engines and people are looking for. It’s what drives visitors to your site and turns prospects into leads.
They can help to establish credibility, especially if you are a new company. They can also have a positive effect on the potential customers purchasing decision by improving conversions. People will feel less skeptical about purchasing your products/services when they see “good” feedback from previous buyers.
A clear Call-to-Action (CTA) is imperative to fuel your sales funnel, transforming website visitors into leads. Then, converting them from leads to customers/clients. The effect of a successful Call-to-Action is to drive a visitor to take a desired action. CTAs are typically displayed above the fold or in clear sight on a page, so visitors know where to take the next step.
If your website can’t be found online, then it doesn’t matter how pretty it is. Period.
Search Engine Optimization (SEO) is an absolute must-have to any website strategy, but it takes hard work and consistency when aiming for the top spot.
Google Alerts allow you to track stories of interest by topic, like your industry’s key terms, competitors, or even information that’s being published on your own company. When Google finds a story containing that term, it will arrive in your inbox as an alert.
Can Twitter really propel your business? The answer is, “Yes!”
Are a lot of your customers under the age of 29?
Research shows that 35% of people under 29 (and 14% over 29) use Twitter to find discounts and promotions. Posting a discount code for your Twitter followers could help create new sales and keep your business top of mind.
Each day 5 to 10 thousand new people join Twitter, and it currently has around 5 million users, according to the State of the Twittersphere report. That’s a lot of opportunity waiting for your business!