Testimonials are so valuable, and no matter what type of business you have, you should be collecting them.
Did you know that testimonials and word of mouth are driving forces behind 20-50% of all purchase decisions? Yet only about a third of businesses actively seek and collect customer reviews. Businesses saw an average 2x revenue growth by simply increasing their overall brand advocacy by only 12%.
When a website has customer reviews, 63% of visitors are more likely to make a purchase and reviews produce an average of 18% uplift in sales.
Check out this infographic below, courtesy of Quick Sprout, for more information on acquiring great testimonials.