Brian Solis and Jesse Thomas have created this wonderful graphic called “The Conversation Prism”. The Conversation Prism is a graphic that helps chart online conversations between people and communities, as well as the networks that connect the Social Web.
Colors are non-verbal communication. They create a physical and emotional reaction. Understanding the meaning of color is important when designing your company’s logo, website, literature and other promotional materials.
Color is an interesting element of graphic design because it can be applied to any element, changing it dramatically. It can be used to make an image stand out, and to evoke emotion.
Cool colors like blue and green tend to have a calming effect. At one end of the spectrum they are cold and impersonal. At the other end, the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray and silver are examples of cool colors.
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series.
This study presents new, unreleased data for 2011 on America’s adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.
Social media has become an essential part of the marketing mix for small businesses! It has changed “word-of-mouth” into “world-of-mouth”. Companies are increasingly using social media tools to monitor conversations about their brands, competitors and engaging with their customers in new ways.
Getting Found Online
Simply put, there are three steps to getting found online. Create great content. Optimize your content. Promote your content. The key is to create content people want to promote, share, and link back to. Content is more important than SEO and social media.