SEO Summer School for Clinics
Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search
A free 5-day online training for clinic owners and their teams
August 24–28, 2026
Short on-demand lessons will be released Monday through Thursday, followed by a live planning session and Q&A on Friday.
Can’t make it live? Register anyway. You’ll get access to the limited-time replay.
Stop Guessing About What Your Clinic Should Work on Next
There is no shortage of SEO advice available online.
Publish more blog posts.
Add more keywords.
Get more reviews.
Update your Google Business Profile.
Optimize for AI search.
Create more service pages.
The problem is not a lack of things you could be doing.
The problem is knowing which actions are most likely to improve your clinic’s visibility right now.
In SEO Summer School, you’ll complete practical exercises, uncover gaps in your online visibility, and build a focused 90-day action plan.
You’ll see how your website, Google Business Profile, local rankings, and AI search visibility work together—without getting buried in technical jargon or endless task lists.
By the end of the week, you’ll have a clearer understanding of what to prioritize, what can wait, and what you can reasonably handle yourself.
What You Will Accomplish
During this free training, you will:
This is not a generic SEO lecture.
Each lesson includes a specific exercise to help you apply what you are learning to your own clinic.
How SEO Summer School Works
SEO Summer School is designed to fit around your clinic schedule.
You do not need to attend a live training every day.
Monday–Thursday
A short on-demand lesson will be released each morning. Each includes one practical action. Watch when it works for you.
Friday
Join Darcy Sullivan live for additional training, a 90-day planning session, and clinic SEO Q&A. During the session, Darcy will:
- Review the most common issues found during the week
- Help you finalize your 90-day visibility plan
- Walk through real clinic examples
- Answer submitted and live questions
- Explain your options for implementing your plan
Can’t attend live on Friday? Register anyway. A limited-time replay will be available.
Your SEO Summer School Schedule
Monday: Understand How Patients Find Your Clinic Now
Google Search, Google Maps, and AI-generated search results are connected, but they do not work in exactly the same way.
During the first lesson, you will learn how search platforms interpret your clinic’s services, conditions, location, and expertise.
You will also complete a simple visibility check to see where your clinic currently appears and what may be missing.
You will create: Your Current Visibility Snapshot
Tuesday: Find the Website Pages That Need Attention
Your next SEO step may not be publishing another blog post.
You may need a stronger service page, a condition page, clearer website messaging, better internal links, or more useful answers to patient questions.
You will learn how to identify important gaps and choose one website page to create or improve.
You will identify: Your Priority Website Page
Wednesday: Strengthen Your Google Business Profile and Local Visibility
Your Google Business Profile is one of the most important parts of your clinic’s local search presence, but many profiles are incomplete, inconsistent, or disconnected from the clinic’s website.
You will review important areas such as categories, services, photos, reviews, links, and location signals.
You will then identify one meaningful improvement you can make.
You will complete: Your Google Business Profile Priority Checklist
Thursday: Choose the Right SEO Priorities
Doing more SEO tasks is not the same as doing the right SEO tasks.
You will learn how to prioritize potential improvements based on impact, urgency, effort, and your clinic’s available resources.
You will then organize your priorities into a practical 30, 60, and 90-day plan.
You will create: Your 90-Day Clinic Visibility Plan
Friday: Live Clinic Visibility Planning Session and Q&A
Bring your notes, worksheets, and questions.
During Friday’s live session, Darcy will help you connect everything you learned during the week and turn it into a focused plan.
The session will include:
- Additional clinic SEO and AI visibility training
- Common issues found during the week
- Live clinic examples
- 90-day planning guidance
- Answers to submitted and live questions
- Next-step recommendations for DIY, guided, and done-for-you support
Friday’s live session: 1:00 pm Eastern. A limited-time replay will be available.
This Free Training Is for You If...
SEO Summer School is designed for:
- Chiropractors
- Physical therapists
- Acupuncturists
- Med spas
- Other healthcare and wellness clinic owners
- Practice managers or team members who help with marketing
It is especially helpful if:
- You know SEO matters but are unsure what to work on next
- Your website traffic, rankings, or inquiries have slowed
- You want your clinic to appear more often in Google and AI search results
- You have tried different SEO tactics without a clear strategy
- You are not sure whether you need more content, a website update, or Google Business Profile improvements
- You want a practical plan instead of another long list of recommendations
- You prefer to understand your options before hiring someone
You do not need advanced marketing or technical experience.
The lessons are designed to be practical, approachable, and specific to clinics.
What Makes This Different From Other SEO Trainings?
Most free SEO trainings give you more information.
SEO Summer School is designed to help you make decisions.
You will not leave with a list of 50 unrelated tasks.
You will leave with a clearer understanding of:
The goal is not to turn you into an SEO expert in one week.
The goal is to help you stop guessing and start working from a focused plan.
Your Free SEO Summer School Resources
When you register, you will receive:
- Four short on-demand training lessons
- The SEO Summer School workbook
- A clinic visibility snapshot exercise
- Website and content planning worksheets
- A Google Business Profile priority checklist
- A 90-day SEO planning worksheet
- Access to Friday’s live planning session and Q&A
- The training and Friday replay will be available for a limited period
You will also have the opportunity to submit questions throughout the week.
Frequently Asked Questions
Is SEO Summer School really free?
Yes. There is no cost to register for the Monday through Friday training.
At the end of the week, you will have the option to learn more about additional DIY, guided, or done-for-you support. You are not required to purchase anything.
Are the daily lessons live?
No. Monday through Thursday lessons are on demand.
A new lesson will be released each morning, and you can watch it when it fits your schedule.
Is Friday’s session live?
Yes. Friday includes a live training, planning session, and Q&A.
A limited-time replay will be available for registered attendees who cannot attend live.
How long are the daily lessons?
Each Monday through Thursday lesson will be approximately 10 to 25 minutes.
Friday’s live session will be approximately 60 to 75 minutes.
Do I need to complete every assignment?
You will get the best results if you complete each short exercise.
The assignments are designed to help you build your 90-day plan one step at a time.
Do I need SEO experience?
No.
The training is designed for clinic owners and team members who want clear, practical guidance without technical jargon.
Can a team member attend for me?
Yes.
A clinic owner, practice manager, marketing coordinator, or another team member can register and participate.
Multiple team members may also register.
Is this only for chiropractors?
No.
The examples will be specific to healthcare and wellness clinics, including chiropractors, physical therapists, acupuncturists, med spas, and similar practices.
Will you review my clinic during the training?
Friday’s session will include a limited number of clinic examples, but full individual audits are not included with the free training.
You will have an opportunity to submit questions and may be able to volunteer your clinic for a live example.
How long will the replays be available?
The training and Friday replay will be available for a limited period after SEO Summer School ends.
Specific access dates will be shared after registration.
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