Medical spa SEO is the best way to ensure your med spa business gets in front of your target audience. Let’s face it: you get new patients through your doors when you’re easy to access online. And what makes you easy to access online? Search engine optimization. 

This post serves as a guide to help you navigate and implement proven SEO strategies so your local med spa can outperform the competition. 

 

What is Med Spa SEO, and is it Vital to Your Success?

SEO is search engine optimization. It’s a pivotal step in ensuring Google and all the other search engines know who you are and what you do. 

When you optimize for the search engines, you’re making your site available and understandable so they can provide your website as a result to a user’s query.

So, you know when you type something into Google’s search bar and are then provided with a bunch of clickable headlines that take you to a page that will answer your query? If you’re like 90% of web searches, you probably only look at the first page of those clickable headlines (known as results). 

That makes it essential for your business to appear on the first page of results when users search for your services or offerings. 

The more faces you get in front of online, the more you can mask, peel, and microderm at your medical spa. 

 

11 Med Spa SEO Tips 

Getting on the first page of Google isn’t for the faint of heart. SEO is a long game, which means it won’t happen overnight. And to top it off, it’s ongoing. Google consistently changes its algorithms to meet user demand and our evolving needs. 

As search engines learn more about how we utilize search, they change. That’s because they put the user first, and that’s a good thing. It makes it easier and faster for us to find what we need. But it also means you need to be prepared to make necessary SEO changes, too. 

Don’t get stressed. These adjustments typically aren’t complicated and often require very little tech know-how. Below are our top 11 SEO tips to enhance your medical spa’s online presence.

 

On-page SEO

On-page SEO entails optimizing each of your site’s pages so they can rank higher in the search results, improving visibility and obtaining organic (unpaid) traffic. 

 

On-page SEO involves many optimizing factors, some of the more important include:

  • Content (using your keywords)
  • Subheadings (using your keywords)
  • User experience  
  • Images and videos (using your keywords)
  • Linking throughout your site (internal linking)
  • Page speed
  • Title tags and meta descriptions (using your keywords)

 

We’ll get into these in more detail below. 

 

Off-page SEO

Off-page SEO is the optimization you do that’s not within your pages but still gets users to your website. 

 

Off-page SEO encompasses many factors; some excellent resources include:

  • Social media channels
  • Guest blogging
  • Inbound or backlinks (when a reputable website links to your pages)
  • Event recognition
  • Podcasts
  • YouTube

 

All of these are avenues for potential new patients to get to your website.

 

Local SEO

Local SEO is how you optimize for your local audience and how those who type in “med spa near me” will find you. It’s a necessary strategy for businesses that have a physical location. 

 

While there’s a lot that can go into your local SEO campaign, here are some optimizing tips to put in place ASAP:

  • Get your Google Business Profile listing up and running (this controls Google Maps)
  • Get your Bing Places listing up and running 
  • Get your Apple Business Card listing up and running (this controls Apple Maps)
  • Create a separate and unique webpage for every location you have
  • Get your info on all relevant directories

 

Collect reviews

Your reviews literally speak volumes. Okay, maybe not literally. But they’re beyond critical to your success. People love reviews, and more importantly, they trust them. Getting good feedback is an achievement, and you don’t want to take that for granted, not when it can help your business thrive.

Provide a form, detailed questions, links, etc., to make it easy for your patients to leave reviews. And always respond, especially to the negative ones. Show prospective patients you want to make it right. 

 

Learn more about reviews:

 

User experience

The user experience (UX) can be nothing short of spectacular when they come to your page. And, honestly, that’s not hard to do. 

Your users want to move around your site quickly and easily and get the information they’re looking for—no bells and whistles necessary. 

 

Creating a great UX can be time-consuming, so just start with the basics, including:

  • Pages that load fast (under three seconds)
  • Pages that look, load, and read well on a mobile device
  • Easy navigation
  • Linking that can quickly get users where they need to be
  • Scannable pages (no blocks of copy, but copy separated by headers, images, bullet points, etc.)
  • Easy-to-understand calls to action (buttons that make it easy for the user to take the actions you want them to, such as “Read more about chemical peels,” “Book Now,” and “Order Here”)
  • Easy to find contact information, including booking 
  • On-brand look, feel, and style

 

Social media presence

This is the one we love to hate, right? Having a strong social media presence is a job in and of itself. That said, it is important because so many of us are on it. Find out where your target audience is, and be there, too. 

If you’re not super creative or don’t have time to be super creative with your posts, you’re not alone. You don’t have to go overboard with it.

 

Here are some ideas to improve your social presence:

  • When you write a blog post, create a short social post about it
  • When you have events or sales, create a short social post about them
  • When you get a new service, create a short social post about it
  • When you have a new hire, create a short social post about them

 

You get the idea. 

Sure, some super edgy, clever, funny people out there have amazing socials. Maybe they’re doing it solo, or maybe they’ve hired a company. Who knows? It doesn’t matter. 

Don’t compare yourself to them. You just want to have your own connection with your target audience. And that simply requires you to be there with the information, education, and authority they need to see. If you want to up your socials game in the future, you’ve always got that option. 

Remember, whenever you post, always provide a call to action (CTA) that links back to your site. 

 

Keywords

Your keywords are the words your users are using to find you. So, if you specialize in Microdermabrasion and have a page dedicated to that service, you want to be sure you’re using that word. However, you also need to consider how your users search for that service. 

For instance, are they typing, “best microdermabrasion Denver?” Learn what your users are requesting from the search engines so you can ensure those words are on your page.

There are a number of keyword research tools, many free, to help you implement the correct words. 

 

Keyword research tools we like:

 

Meta titles and page descriptions

Your meta titles are the blue, clickable headers provided as a search result; the meta description is the little blurb just below it. 

If you don’t create your own meta title and description for your pages, Google will do that for you, and no offense to Google, but it may not be good. 

Create a title that includes your keyword and a description that is also keyword-rich without sounding spammy or unnatural. These should both detail what your page is about so users understand where they’re going and what they’ll get when they click.

When you write your title and description, you’re in control of what people see when Google puts you up as a result, and they’re more likely to click on you because you made your title and description sound so good. 

Note that your meta title should be between 50 and 60 characters, and your meta description should be between 120 and 160 characters to ensure it reads well for the user. 

 

Link-building

Linking is critical to good navigation and authority. Google recognizes links and appreciates their effectiveness (as do your users).

 

Linking is a big part of a successful SEO campaign and can include:

  • Linking to relevant pages within your site
  • Linking to other relevant and trustworthy businesses
  • Getting links to your pages from other relevant and trustworthy sites

 

Learn more about Website Link Best Practices for Clinic Owners.

 

Website design 

Your website’s design is crucial to how the world views you. It’s your brand—what you do, who you are. It’s got to be good and complement your business well. 

Designing your website may sound incredibly intimidating; we get that. But there are so many great tools to help you, including many of our own, which we’ll provide in a bit. 

 

Determining your med spa website’s platform is the first step in the process. Some are more user-friendly than others. The most popular platforms include:

 

Check out our podcast Best Website Platform: WordPress, Squarespace, Wix, or Something Else? for invaluable guidance.  

 

After choosing your platform, check out some of our web design resources that can help inspire you while keeping SEO in mind.

 

Content

We saved the best for last. Content is so imperative to your SEO strategy; it’s the bread and butter. 

If the other nine SEO tips we provided in this post are done immaculately, and your content is lacking, the other stuff doesn’t matter. No one will want to visit your pages. Your content is instrumental in your online performance. 

 

Content may include:

  • Copy: Such as within your web pages and your blog
  • Images: Such as original photos of your space and staff, branding images, and relevant imagery that complements your copy
  • Videos: Such as recorded testimonials or videos that show how you perform services
  • Audio: Such as background music, podcasts, and voiceovers
  • Forms: Such as for comments, questions, booking, and reviews

 

All of these elements can and should be optimized for Google, meaning if you utilize all, you have numerous opportunities to ensure your med spa is front and center (at the top) of the results.

 

There are crucial factors to focus on when making good content. Ask yourself: 

  • Is it unique?
  • Is it educational, informative, or entertaining?
  • Is it true?
  • Is it relevant?
  • Is it engaging?
  • Does it speak to my target audience?

 

If you can answer yes to these questions, you’ve created some content worth posting on your page.

 

Content runs deep, so we have some valuable reading for you to help maximize your efforts:

 

Optimize Your Med Spa Website with SEO Tactics that Work

There you go—11 ned spa SEO tips to get your business ranking higher so you can attract your target patients. 

Understand that SEO isn’t a quick fix; it takes time and effort. Don’t get overwhelmed. Take it day by day and tackle one thing at a time. The reward will pay off. 

We realize it’s a lot to handle, so if you’d prefer more guidance, no problem. We’ve got you covered. Book your free discovery call with Propel Marketing & Design; we’d be happy to help pave the way to your success!