Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive.
With competition comes the ever-present need for a highly strategic local SEO campaign.
Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients.
Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.
In this post, we go over:
- How local SEO for a mobile medical business differs from physical-location SEO
- Why local SEO is important to mobile medical business success
- Mobile healthcare business local SEO best practices to implement today
Whether you have an underperforming mobile healthcare website or are in the throes of creating a new one, we’re here to ensure you have the tools to generate a targeted local SEO campaign. We’ll teach you how to promote your online visibility so you get a higher Google ranking and all those new patients come to you, not your competition.
So, let’s get to it.
How Mobile Healthcare Business Local SEO Differs from Standard Local SEO
A service-area business may appear easy to define. It’s probably just a business that serves a particular area, right? Not really. No.
A service-area business typically adheres to the following:
- It’s a business that provides a service at your location; it comes to you (it’s mobile)
- It serves a vast area beyond any immediate location
- There’s no physical location for a patient, client, or customer to visit
- When creating business listings or providing details in online directories, there’s no address to provide
Note that in some cases, SABs may have a physical location and also be mobile, meaning there’s a storefront, but all services are done on-site at the customer’s location.
These businesses used to be centered on occupations that provide physical labor, such as painters, elevator repairers, locksmiths, and cleaners.
However, the healthcare industry is now a big player in this game, making good health and medical attention easier to access.
Common medical mobile therapists include:
- Mobile massage therapists
- Mobile chiropractors
- Mobile physical therapists
- Mobile occupational therapists
- Mobile personal trainers
- Mobile med spas
- Mobile mental healthcare providers
With the growth of this type of service, these medical SABs need to incorporate specific SEO strategies into their local campaigns.
Achieving Effective Local SEO for Your Mobile Healthcare Business
The main difference between local SEO for your mobile medical business and brick-and-mortar medical business is the lack of an address. This means your SEO doesn’t have to target a specific area.
Since your business is based on going to your customers, they likely don’t really care where you are.
Because mobile businesses’ search requirements aren’t as significant, you must emphasize prominence and relevance in your local SEO campaign.
Why Your Service Area Business Needs a Solid Local SEO Campaign
We covered a big reason for implementing the right local SEO strategy for your SAB: your competition. If they have a good SEO strategy in place, and you don’t, they’re getting your patients.
Businesses today–no matter what kind–rely on SEO to get their business to the top of the search results. That’s the goal. Consider how often you’ve left the first page of Google to find a result to your query. It’s not a big number.
We trust that the first page will give us the best results for what we need.
Google prides itself on that and consistently reads user demand to ensure it stays on top of how we search and updates its algorithms accordingly. This means local SEO strategies change to keep pace with us–the searchers.
Service-Area Healthcare Business SEO Best Practices
Implementing a few essential elements into your website and Google Business Profile can help you achieve gold-star local SEO status. We’ll tell you how…
Your Medical Mobile Business Website
Although you may not be centered in one specific location, you do have a service-providing area. For instance, you don’t serve just Miami; you serve all of southern Florida, maybe even central Florida, too.
Your website needs to speak to your target audience throughout your service area.
Here are the key website elements to focus on:
Use local keywords
Local keywords may constitute vernacular, search behavior, and regional needs. You know how to interact with your target audience, so just do that.
Create keyword-specific meta titles and meta descriptions
These are the results that show up after you type a query into Google (the title is the blue, clickable link, and the description is what comes under it).
The title should define your page’s topic, and the description should provide greater detail about its contents.
If you don’t create these yourself, Google will, and they may not be great. So, take control of that.
Create service-area landing pages
Using the South Florida example, you probably don’t want to create webpages for every city in South Florida that you service; however, you should definitely create them for the big ones. You’re competing against other mobile healthcare providers and also against those with a physical location.
So, yes, design unique city landing pages for Miami, Ft. Lauderdale, Key West, West Palm Beach, Boca Raton, you get it
Each page should be original, meaning don’t just copy and paste the exact copy and images on every location page. While they all may have the same information, Google will react negatively to exact page matches.
Provide exceptional local-area content
Content is your SEO BFF. It’s gotta be:
- Good
- Relevant
- Original
- Informative
- Trustworthy
- Honest
- Educational
- Engaging
- Compelling
- Clear
All these things are essential, but your content must also speak to your target audience. The best way to make that happen is to speak local speak.
You can do this by:
- Addressing local interests
- Including local landmarks and events
- Including services that can only be done in that area
- Adding local testimonials
- Showing local case studies
Optimize for voice searches
Many of us are getting used to non-type searching, asking Alexa to add to our Prime grocery list, asking Siri for directions. So, asking Hey Google who the best mobile massage therapist is should be considered when creating your website.
Using long-tail keyword phrases will inspire Google to promote your SAB when people use voice search to find your services. This simply means using conversational and sensical sentences that users would ask verbatim.
Offering an FAQ page is an excellent way to do this. Utilizing page-specific FAQs will also help.
Get on your users’ social channels
Oh, socials. The word we love to hate. But admit it, you’re on ‘em. So your business needs to be on ‘em, too.
You don’t have to put in loads of time and effort. Here are some quick post ideas that get your audience to your website (which is the overall goal):
- When you write a new blog post, create a social post about it and link to it
- When you have an event, create a social post about it and link it to your calendar, the booking page, or any relevant page on your site
- When you have a special, create a social post about it and link to your booking page or contact page
- When you hire a new employee, create a social post about it and link to their bio on your website
- When you’re interviewed on a podcast, create a social post about it and link to the page you created about it, your services page, or whatever page makes sense
Once you get your channels up and running, you can always get more into social campaigning if desired. But in the meantime, just get your presence known so you can get in front of all those scrolling fingers eager to click.
Link locally
Do you partner with local businesses? Maybe you’re a mobile massage therapist who works with an acupuncturist, chiropractor, or dietitian. Linking to them and having them link to you is a great way to secure more visibility and prove that you’re a powerhouse in the healthcare industry. This makes you more trustworthy, and users only work with those they trust.
When building your linking campaign, remember to only link to relevant and trusted businesses
Also, always link internally when it makes sense; this helps users easily navigate your site and gives them a good user experience (UX).
Your Medical Mobile Business Google Business Profile (GBP)
Your webpages are obviously critical to your local SEO campaign, but the other biggie is your Google Business Profile.
Your GBP is another incredible resource that allows users to find you quickly and offers essential details that streamline their online search process.
Setting up your mobile business’s Google Business Profile is a bit different than setting up traditional GBPs. Here’s what to do and not do:
- Don’t add a physical address if you don’t have one
- Specify your service area using the top 20 city names or postcodes (you have a limit of 20 areas, so make them count)
- Set up your location boundaries to meet your needs
Besides your GBP, remember to create your Bing Places listing, your Apple Business Card, and your Yelp Business listing, and get your contact details in all relevant online directories (be consistent with how you enter your details). (add yelp)
Professional SEO for Your Mobile Business Website
And there you have it. You are now well-equipped to excel at local SEO for your mobile massage therapy business, your mobile chiropractic care clinic, or any other SAB you have.
We understand that digital marketing can be overwhelming, and you may not have the time and resources to do it as well as you’d like. Propel Marketing & Design has many options to help with your SEO journey.
Book your free discovery call, and let’s get your business some business.
