How to Optimize Your Listing to Grow Your Practice

Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.

Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!

Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:

  • Why your Yelp Business Listing is important
  • How to set up your Yelp listing
  • What you can add to your Yelp Business Listing
  • Where to claim your listing
  • Why you need Yelp reviews
  • How to optimize your Yelp listing for Search 
  • And more

Are you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in!

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Listen to the audio version - Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

Yelp SEO Tips: How to Optimize Your Yelp Listing for Search 

In the realm of local businesses, Yelp stands out as a potential game-changer for your practice. Its impact on your clinic's success hinges on one crucial factor: visibility. This means Yelp SEO is important. 

Think about it: Over 80 million individuals flock to Yelp each month, seeking everything from a place to grab a bite to healthcare providers who can alleviate physical injuries and enhance well-being to the best daycare center nearby. 

Because its extensive directory spans various categories, Yelp has become indispensable for local consumers seeking services just like yours.

But here's the real kicker: Yelp isn't just a review platform; it's a potent tool for expanding your online presence, generating leads, and ultimately boosting your revenue. Whether you're a chiropractor, physical therapist, acupuncturist, or other clinic owner, Yelp provides a prime opportunity to connect with local patients.

You might not view Yelp as a conventional search engine, but in many ways, it operates like one. As with Google and Bing, investing time and effort into optimizing your presence on Yelp can yield significant dividends. So, let's dive into the nuance of Yelp SEO and give you some tips to make your Yelp SEO campaign soar. 

Why Yelp SEO matters to your clinic and ROI

As mentioned above, Yelp isn't just for reviews; it's a hub for business discovery. Get these stats:

  • 83% of Yelp users patronize businesses they discover on the platform

  • 57% make direct contact within 24 hours

So, yeah, these numbers underscore the importance of ensuring your clinic stands out on Yelp. 

The good news? Claiming your Yelp listing won't cost you a dime. It's a simple yet powerful way to bolster your local citations while furnishing potential clients with essential information about your clinic, from operating hours to the services you offer.

But claiming your listing is just the beginning. 

To truly harness the potential of Yelp, you need to optimize your listing to enhance visibility and drive traffic. 

Here's how:

Choose Relevant Business Categories: 

Opt for the categories that best define your clinic's services, ensuring you're visible to the right audience.

Highlight Relevant Services: 

Be specific about the services your clinic offers to attract clients seeking those exact treatments.

Craft Compelling 'From This Business' Text: 

Use this section to engage with potential clients while naturally incorporating relevant keywords. Here you can tell visitors what your services are, give some personal history, and more. 

Ensure Accurate Opening Hours: 

Don't miss out on potential clients by displaying incorrect hours; accuracy is key. So if you’re unexpectedly closed, just jump on in and give a quick update. The last thing you want is a patient in need standing at your locked doors, looking at their phone to ensure the hours they see are correct.

Leverage Unique Visual Content: 

Photos and videos offer a glimpse into your clinic's atmosphere and professionalism, enticing potential patients. They’ll get to see who you are, and what your space looks like, and feel a bit more connected before ever walking through your doors. 

Respond to Reviews:

Engage with clients by responding to reviews promptly, showcasing your commitment to customer satisfaction. And, yep, this includes any bad reviews. And you’ll likely have some because, hey, you can’t please all the people all the time. Just make it right whenever you can. 

Encourage New Reviews: 

Foster a steady stream of positive reviews to enhance your clinic's credibility and visibility on Yelp. Send out links for easy access and questionnaires so they don’t have to think too much about what to say. 

Now, Off to Optimize Your Yelp Listing

By optimizing your Yelp listing, you'll make your clinic easier to find on the platform and bolster your local SEO efforts. 

So seize the opportunity to showcase your clinic's expertise and attract new clients through optimizing your Yelp listing today.

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Video - Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

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Full Episode Transcript - Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

On this episode of Propel Your Practice, we're looking at how chiropractors and other clinic owners can optimize their Yelp Business Listing for better results.

Hello and welcome to the Propel Your Practice Podcast. I'm your host Darcy Sullivan with Propel Marketing & Design. On today's episode, we're talking all about your Yelp Business Listing. I just want to state that I completely understand that, in comparison to the amount of traffic that you would get from your Google Business Profile listing that your Yelp listing for most people listening– which would be chiropractors, acupuncturists, physical therapists, other clinic owners– it's not going to drive as much traffic to your website, or you're not going to get as many leads from your Yelp listing, but it's still so important to your business. 

As we dig into Google Analytics, we see how much traffic is still coming to clinic owners’ websites from Yelp, which is why I picked this topic for today's episode. 

Now I have this broken into three sections that I want to chat with you about today. How to set up a listing, if you haven't already, how to claim an existing Yelp listing, and then I want to go over with you some recommendations for improving your Yelp listing.

In the Show Notes, you'll find a guide for setting up a brand-new listing and for claiming an existing listing. I'm going to walk through these steps as we get started here, but I just wanted to mention that you can also find a complete guide that includes images and a step-by-step process by visiting the Show Notes.

Something that's really important that I want to mention upfront is that as a business owner, you want to make sure that you know how to access all of your important social media listing assets, along with your website. 

Meaning that if you've ever worked with a marketing company or had a team member who set up your Google Business Profile listing or your Yelp listing, or you worked with a company that set up your website for you, you want to make sure as the business owner that you have admin access to all of these items.

Recently, I was speaking with a chiropractor, and they realized that even though they had access to their Google Analytics, they didn't have admin-level access to their Google Analytics on their website, which then caused a number of different issues because they weren't able to access elements that they needed to access or give other people access to their Google Analytics or the backend of their website. 

So, please, please, please make sure that as a business owner, you have access to all of your social media platforms and your website, and I'm including Yelp here as a social media platform.

Let's take a look at how to set up a listing on Yelp. If you haven't done so already now, before we dive into how to set up a listing, first, I want you to check and see if you can claim an existing listing or try to log in to see if you already have an account.

What can happen is that you've been in business for many, many years, and you might already have taken care of some of this stuff years ago and forgotten about it. And now's the time to revisit it and implement some of the recommendations that we're going to go through later on. 

So, we're going to start from the beginning with how to set it up, how to claim an existing, and then we'll go over those recommendations. But double-check before you set up a new listing to see that you don't already have a listing in place that you just need to edit and review.

So, if you're a completely new business, you'll want to go to If you already have an account, you can click ‘login.’ If you don't have one, you can create an account via the ‘Manage my free listing option.’ 

Now, everything that we're going to be talking about in this episode is completely free, and we love that, right?

So, we're not going to be talking about advertising on Yelp or anything like that. We're just talking about your free Yelp listing and how to optimize that.

If you're just getting started, again, you're gonna want to go ahead and go to and start by going through that process of either logging in or clicking the ‘Manage my free listing’ option, depending on where you're currently at in the process.

Once here, you're going to type in your business name, and Yelp will automatically begin showing you suggestions for your matches. If your business isn't listing, you can click ‘Add to Yelp for free,’ or you can select the listing that matches your company.

Then you're going to want to go through and fill in all of that basic information: your phone number, your website, your business category, your business address, your service area. 

You're going to want to create a Yelp Business Account. And you're going to also want to verify your business, and you can usually do this by either answering a phone call to the number provided or by sending a verification email.

Then, you're going to want to click through and start to fill out all the information it asks you for. This is your business information, your location, your additional locations. 

If you have any additional locations, you're going to want to add photos here; you’re gonna want to go through and do all of those basic first steps if you're just getting started.

Now, if you already have an existing business, you're going to just gonna want to go to, type in that business name and address, you should be able to find it. Your business would then be marked as unclaimed, and you would want to click to claim this free business listing.

Pretty simple stuff here. You're just going to want to also then go through that verification method and then start to fill out all of the points that are asked for the phone number, the address, the website, all of that basic information. So, in most cases, most people already have a Yelp listing set up.

So, I want to go over now with you some tips. Tips for really optimizing that listing. And for that, again, we want to make sure that we are filling out all of the suggested location information.

So, we also want to make sure that we choose the correct service category. You want to make sure that you're updating the business information specialties section using your targeted keywords.

So, we want to take into account our keywords and our keyword phrases as we go through and fill out our listing. Now, if you're a chiropractor, that includes stuff like chiropractor or chiropractic care; it could include back pain, neck pain, shoulder pain, or other elements. 

Either other services that you offer or conditions that you treat.

You want to make sure that you list out the services under the business information tab; we want to make sure that we are adding photos and videos.

I suggest that you change the name of the images before you upload them. So that you're not uploading an image that's [called] Q4_J72.jpg. That instead, maybe you name an image the name-of-your-company.JPEG or the service that you're showcasing or condition that you're showcasing- so that you're using your keywords before you even upload the photo. 

Businesses that upload four or more photos often stand out more. 

So, what kind of photos can you upload? Well, this is very similar to the Google Business Profile listing, and if you haven't taken the opportunity to listen to the podcast that we did about that.

You can check that out by going to or any other location where you like to listen to your podcasts; search for the Propel Your Practice Podcast, and you'll see the podcast that we recently did about how to optimize your Google Business Profile listing

Many of the things that we're talking about here are very similar to what you want to do for that listing.

When you're logged into your Yelp for Business dashboard, the thing that's different about this from your Google Business Profile listing is that there are additional upgrades and highlights that you can do that are paid. 

And again, during this podcast, we're not talking about anything that's paid. I just want to mention to you some sections that you want to make sure are optimized for your free listing. 

So, when you're logged in, if you go to the business information tab, you can click amenities and more to see if there's anything in that section that you might want to address, including accessibility, diversity, and the health and safety sections.

Next, you want to check your hours of operation to make sure that those match your current business hours. If there are any upcoming special hours, you can list those as well. Then you want to go through and make sure that there are the three sections that are below that, listed as ‘from this business’ that you take the time to fill out.

And that's adding your specialties. That's what you really are exceptionally well at. Again, we want to take into account the keywords that you're trying to rank for. Then you want to add your history, which is a great place to tell customers your business story. 

And then say hello to your customers. And this is where you can tell them what you're really passionate about. And again, for all of those, we want to make sure that we are focusing on the keywords that we've selected in association with our business that we want to show up for.

Just like your Google Business Profile, you want to make sure that you're also collecting reviews for your Yelp listing and not only collecting reviews but responding to reviews.

Then you want to move over to the photos and videos tab. Here you can, again, upload those photos that we talked about. It's suggested that you upload at least four or more photos

Businesses that upload four or more photos often stand out more than their competition. These can be photos of the outside of your building, inside of your building; they can relate to any services that you offer or be associated with any conditions that your services are associated with. 

What you don't want to do here is add general stock photos. So, make sure that you've got original high-quality photos that you're uploading here, and make sure you change the name of that photo before uploading it. So, you wouldn't want to upload a photo called JPG_5725.jpg when it's a photo of your company, you would want to name it the name of your company.

Then, once you have your Yelp listing optimized, you want to make sure that you add your Yelp icon to your other social media icons on your website.

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Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings.


SEO queen! I can’t thank Propel and Darcy enough for holding my hand through the SEO process! I’m loving the podcast and all the insight! Also loving that my business is now getting the brand awareness and sales I’ve always wanted!


Wow! Clear, concise and impactful. Excellent details and tips - already seeing a return!! Worth the 20 min listen.


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This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.

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