Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice
Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.
Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!
Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:
- Why your Yelp Business Listing is important
- How to set up your Yelp listing
- What you can add to your Yelp Business Listing
- Where to claim your listing
- Why you need Yelp reviews
- And more
Are you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in!
Listen to the audio version:
Watch the video version:
[00:01:00] Is my Yelp Business Listing as important as my Google Business Profile (GBP)? You’ll likely get more business from the GBP listing, but data shows that many chiropractors get loads of business from Yelp, too.
[00:03:38] Do I need access to my social media platforms, Google Analytics, and website? YES! Even if you’ve had someone else on your team or an outside company set up your online presence accounts, you need access to them too. This sounds obvious, but it’s often overlooked!
[00:05:09] What’s my first step in setting up my Yelp Business Listing? Check to see that you haven’t already done it.
[00:06:10] How do I set up my Yelp Business Listing? Head on over to Yelp Business Listing, and they’ll help walk you through it.
[00:06:30] Is this a free listing? Yes, indeed. Love.
[00:08:25] What if I have a Yelp listing but haven’t claimed it? It’s gotta be claimed in order to work for you, so you MUST do that.
[00:09:10] Are keywords important? Keywords are always important, and you want to ensure they’re part of your Yelp listing.
[00:10:13] What can I put in my listing to help? Images, important info, hours, directions, conditions treated, and much more
[00:11:43] What if I want to do more with my Yelp listing? You’ve got a bunch of paid-for options!
[00:13:32] Do I need to show reviews here? 100%! People LOVE Yelp reviews. And be sure to answer them.
[00:13:45] How many images should I add to my Yelp Business Listing? At least four, and don’t forget to update their names with your keywords.
[00:15:06] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
[00:16:17] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
Selected links and other resources related to this episode:
On this episode of Propel Your Practice, we're looking at how chiropractors and other clinic owners can optimize their Yelp Business Listing for better results.
Hello and welcome to the Propel Your Practice Podcast. I'm your host Darcy Sullivan with Propel Marketing & Design. On this podcast, we discuss actionable marketing strategies to help clinic owners like chiropractors, physiotherapists, and acupuncturists, propel their practice’s online presence.
On today's episode, we're talking all about your Yelp Business Listing. I just want to state that I completely understand that, in comparison to the amount of traffic that you would get from your Google Business Profile listing that your Yelp listing for most people listening– which would be chiropractors, acupuncturists, physical therapists, other clinic owners– it's not going to drive as much traffic to your website, or you're not going to get as many leads from your Yelp listing, but it's still so important to your business.
As we dig into Google Analytics, we see how much traffic is still coming to clinic owners’ websites from Yelp, which is why I picked this topic for today's episode.
But before we dive in. I'd like to take this opportunity to invite you to join a free masterclass I put together on the Five SEO Secrets to Owning the First Page of Google Without Buying Ads. You can find a link to sign up for this free masterclass in the Show Notes for this episode or by visiting propelyourcompany.com/learn.
During this workshop, we do a deep dive into strategies to help you improve your online presence, including your Google Business Profile, that's what used to be called the Google My Business Listing, and what controls the Google Maps section, along with how voice SEO plays a big role in today's search an where you should be focusing your efforts online for the biggest impact.
Again, you can join the masterclass by visiting propelyourcompany.com/learn.
Okay. Now back to today's topic of Yelp SEO.
Now I have this broken into three sections that I want to chat with you about today. How to set up a listing, if you haven't already, how to claim an existing Yelp listing, and then I want to go over with you some recommendations for improving your Yelp listing.
In the Show Notes, you'll find a guide for setting up a brand-new listing and for claiming an existing listing. I'm going to walk through these steps as we get started here, but I just wanted to mention that you can also find a complete guide that includes images and a step-by-step process by visiting the Show Notes.
Something that's really important that I want to mention upfront is that as a business owner, you want to make sure that you know how to access all of your important social media listing assets, along with your website.
Meaning that if you've ever worked with a marketing company or had a team member who set up your Google Business Profile listing or your Yelp listing, or you worked with a company that set up your website for you, you want to make sure as the business owner that you have admin access to all of these items.
Recently, I was speaking with a chiropractor, and they realized that even though they had access to their Google Analytics, they didn't have admin-level access to their Google Analytics on their website, which then caused a number of different issues because they weren't able to access elements that they needed to access or give other people access to their Google Analytics or the backend of their website.
So, please, please, please make sure that as a business owner, you have access to all of your social media platforms and your website, and I'm including Yelp here as a social media platform.
Let's take a look at how to set up a listing on Yelp. If you haven't done so already now, before we dive into how to set up a listing, first, I want you to check and see if you can claim an existing listing or try to log in to see if you already have an account.
What can happen is that you've been in business for many, many years, and you might already have taken care of some of this stuff years ago and forgotten about it. And now's the time to revisit it and implement some of the recommendations that we're going to go through later on.
So, we're going to start from the beginning with how to set it up, how to claim an existing, and then we'll go over those recommendations. But double check before you set up a new listing to see that you don't already have a listing in place that you just need to edit and review.
So, if you're a completely new business, you'll want to go to business.yelp.com. If you already have an account, you can click ‘login.’ If you don't have one, you can create an account via the ‘Manage my free listing option.’
Now, everything that we're going to be talking about in this episode is completely free, and we love that, right?
So, we're not going to be talking about advertising on Yelp or anything like that. We're just talking about your free Yelp listing and how to optimize that.
If you're just getting started, again, you're gonna want to go ahead and go to business.yelp.com and start by going through that process of either logging in or clicking the ‘Manage my free listing’ option, depending on where you're currently at in the process.
Once here, you're going to type in your business name, and Yelp will automatically begin showing you suggestions for your matches. If your business isn't listing, you can click ‘Add to Yelp for free,’ or you can select the listing that matches your company.
Then you're going to want to go through and fill in all of that basic information: your phone number, your website, your business category, your business address, your service area.
You're going to want to create a Yelp Business Account. And you're going to also want to verify your business, and you can usually do this by either answering a phone call to the number provided or by sending a verification email.
Then, you're going to want to click through and start to fill out all the information it asks you for. This is your business information, your location, your additional locations.
If you have any additional locations, you're going to want to add photos here; you’re gonna want to go through and do all of those basic first steps if you're just getting started.
Now, if you already have an existing business, you're going to just gonna want to go to yelp.com, type in that business name and address, you should be able to find it. Your business would then be marked as unclaimed, and you would want to click to claim this free business listing.
Pretty simple stuff here. You're just going to want to also then go through that verification method and then start to fill out all of the points that are asked for the phone number, the address, the website, all of that basic information. So, in most cases, most people already have a Yelp listing set up.
So, I want to go over now with you some tips. Tips for really optimizing that listing. And for that, again, we want to make sure that we are filling out all of the suggested location information.
So, we also want to make sure that we choose the correct service category. You want to make sure that you're updating the business information specialties section using your targeted keywords.
So, we want to take into account our keywords and our keyword phrases as we go through and fill out our listing. Now, if you're a chiropractor, that includes stuff like chiropractor or chiropractic care; it could include back pain, neck pain, shoulder pain, or other elements.
Either other services that you offer or conditions that you treat.
You want to make sure that you list out the services under the business information tab; we want to make sure that we are adding photos and videos.
I suggest that you change the name of the images before you upload them. So that you're not uploading an image that's [called] Q4_J72.jpg. That instead, maybe you name an image the name-of-your-company.JPEG or the service that you're showcasing or condition that you're showcasing- so that you're using your keywords before you even upload the photo.
Businesses that upload four or more photos often stand out more.
So, what kind of photos can you upload? Well, this is very similar to the Google Business Profile listing, and if you haven't taken the opportunity to listen to the podcast that we did about that.
You can check that out by going to propelyourcompany.com/podcast or any other location where you like to listen to your podcasts; search for the Propel Your Practice Podcast, and you'll see the podcast that we recently did about how to optimize your Google Business Profile listing.
Many of the things that we're talking about here are very similar to what you want to do for that listing.
When you're logged into your Yelp for Business dashboard, the thing that's different about this from your Google Business Profile listing is that there are additional upgrades and highlights that you can do that are paid.
And again, during this podcast, we're not talking about anything that's paid. I just want to mention to you some sections that you want to make sure are optimized for your free listing.
So, when you're logged in, if you go to the business information tab, you can click amenities and more to see if there's anything in that section that you might want to address, including accessibility, diversity, and the health and safety sections.
Next, you want to check your hours of operation to make sure that those match your current business hours. If there are any upcoming special hours, you can list those as well. Then you want to go through and make sure that there are the three sections that are below that, listed as ‘from this business’ that you take the time to fill out.
And that's adding your specialties. That's what you really are exceptionally well at. Again, we want to take into account the keywords that you're trying to rank for. Then you want to add your history, which is a great place to tell customers your business story.
And then say hello to your customers. And this is where you can tell them what you're really passionate about. And again, for all of those, we want to make sure that we are focusing on the keywords that we've selected in association with our business that we want to show up for.
Just like your Google Business Profile, you want to make sure that you're also collecting reviews for your Yelp listing and not only collecting reviews but responding to reviews.
Then you want to move over to the photos and videos tab. Here you can, again, upload those photos that we talked about. It's suggested that you upload at least four or more photos
Businesses that upload four or more photos often stand out more than their competition. These can be photos of the outside of your building, inside of your building; they can relate to any services that you offer or be associated with any conditions that your services are associated with.
What you don't want to do here is add general stock photos. So, make sure that you've got original high-quality photos that you're uploading here, and make sure you change the name of that photo before uploading it. So, you wouldn't want to upload a photo called JPG_5725.jpg when it's a photo of your company, you would want to name it the name of your company.
Then, once you have your Yelp listing optimized, you want to make sure that you add your Yelp icon to your other social media icons on your website.
Well, hey, before we head out, I want to invite you to join in on a free masterclass I put together on the Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
You can find a link to sign up for this free masterclass in the Show Notes of this episode or by visiting PropelYourCompany.com/learn.
During this workshop, we do a deep dive into strategies to help you improve your online presence. Including your Google Business Profile, that's what used to be called the Google My Business listing and what controls the Google Maps section. Along with how voice SEO plays a big role in today's search and where you should be focusing your efforts online for the biggest impact.
All right. Well, that's it for today. Again, you can join the masterclass by visiting PropelYourCompany.com/learn. And if you have a topic that you would like to hear on an upcoming episode of Propel Your Practice, please send it in by visiting PropelYourCompany.com/podcast-topics or looking for the link in the Show Notes.
Thanks so much for your time. I'll talk to you soon.
Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings.
SEO queen! I can’t thank Propel and Darcy enough for holding my hand through the SEO process! I’m loving the podcast and all the insight! Also loving that my business is now getting the brand awareness and sales I’ve always wanted!
Wow! Clear, concise and impactful. Excellent details and tips - already seeing a return!! Worth the 20 min listen.
Get our next podcast episode delivered directly to your inbox:
We'll email you when we release new episodes.
This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.
Do you have a suggestion for an upcoming topic or guest?
We love a good suggestion and we’re happy to take yours! Tell us about a topic you want to hear more about or a guest you think would make an impact here and we’ll take care of the rest.
Interested in sponsoring a Propel Your Practice Podcast episode?
If your organization would be a good fit for our target audience, we’d love to work with you. Hit the link below and let’s talk.