The content marketing planning tools in this blog are a great resource to help generate ideas for the most engaging types of content for your audience depending on their stage in your sales cycle.
Let’s start by looking at the Content Marketing Matrix.
It’s structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.
What will work where your audience are more or less impulsive or rational?
What does that mean for content creation and marketing goals?
Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.
What are your marketing goals?
This infographic is a great reference when reviewing your content marketing options for your B2C, B2B or not-for-profit organizations, and map content formats against customer purchase intent and decision style.
Use the four quadrants Entertain, Inspire, Educate and Convince as a starting point to spark your own ideas.
Now it’s your turn.
Below is a newer version for 2015 developed by Smart Insights, based on a collaboration with Hubspot.
This includes a simple Content Marketing Planning template which has a plain background to enable you to compare your current approach to future approach.
(Click on the template below to make it bigger.)
2015 Content Marketing Planning Template developed by Smart Insights (www.smartinsights.com)
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