What’s the key to a successful marketing calendar? Planning!

Hopefully, you have your 2019 marketing calendar set and ready to execute.

If not, now is a perfect time, as it’s better to start late and have a plan verse not having a plan at all.

There are so many holidays, special days, and events to remember, so having a preplanned calendar will help to simplify your marketing plan.

How to Keep Track of Your Marketing Calendar

There are lots of marketing calendars out there (a few included in this post), so you need to decide what works best for you and your team:

• PDFs / Printouts – These are great to help you start brainstorming out ideas to get you going, but keeping a digital version is much easier to update and keep others in the loop on changes.
• Excel Spreadsheets – Here’s a great example from Search Engine Journal
• Google Docs
• Google Calendars
• Outlook Calendars
• Grab a copy of our Marketing Calendar with Holidays and Hashtags

 

Start with the Big Picture

Go through and mark out significant events that you don’t want to miss, and then you break down your plan from there.

These might include:

• Holidays
• Advertisements
• Product Launches
• Events / Tradeshows

These big-picture dates/events might contain a specific message or content.

Not sure what’s going on each month? As a bonus down at the bottom of this post, we’ve included holidays and observations to help you plan out your calendar.

 

Breakdown the Big Picture into Content Ideas

Now that you’ve got an idea about the big events you can start to plan out content and add dates to your marketing calendar surrounding these events.

Some examples:

• Blog post about a new product
• Send out an email about an event
• Schedule Facebook ads around a promo

 

Plug Your Content Into Monthly Calendar

Now it’s time to plug your content into your monthly calendar.

These content pieces could include:

• Promotions
• Blog Posts
• Lead Magnets
• Videos
• Webinars
• Social Media Ads
• Email Blasts
• Tradeshows
• Other Events

What’s going on Each Month in 2019?

 

2019 National & Global Holiday Calendar Dates with #Hashtags

 

January 2019

1. Tuesday, New Year’s Day #NewYearsDay
2. Wednesday, Science Fiction Day #ScienceFictionDay
4. Friday, National Trivia Day #NationalTriviaDay
5. Saturday, National Bird Day #NationalBirdDay
11. Friday, Human Trafficking Awareness Day #HumanTraffickingDay
13. Sunday, National Sticker Day #NationalStickerDay
14. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay
15. Tuesday, National Hat Day #NationalHatDay
17. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay
20. Sunday, Cheese Lovers Day #CheeseLoversDay
21. Monday, Martin Luther King, Jr. Day #MLKDay
21. Monday, National Hugging Day #NationalHuggingDay
23. Wednesday, National Pie Day #PieDay
24. Thursday, National Compliment Day #NationalComplimentDay
25. Friday, Opposite Day #OppositeDay
28. Monday, Community Manager Appreciation Day #CMAD
28. Monday, Data Privacy Day #PrivacyAware

 

February 2019

2. Saturday, Groundhog Day #GroundhogDay
2. Saturday, World Wetlands Day #WorldWetlandsDay
3. Sunday, Super Bowl LIII #SBLIII
4. Monday, World Cancer Day #WorldCancerDay
5. Tuesday, Chinese New Year #YearOfThePig
5. Tuesday, Safer Internet Day #SID2019
5. Tuesday, National Weatherperson’s Day #NationalWeatherpersonsDay
7. Thursday, National Send a Card to a Friend Day#SendACardToAFriendDay
8. Friday, National Boy Scouts Day #BoyScoutsDay
9. Saturday, National Pizza Day #NationalPizzaDay
11. Monday, Inventors Day #InventorsDay
13. Wednesday, World Radio Day #WorldRadioDay
14. Thursday, Valentine’s Day #ValentinesDay
17. Sunday, Random Acts of Kindness Day #RandomActsOfKindnessDay
18. Monday, National Battery Day #NationalBatteryDay
18. Monday, Presidents Day #PresidentsDay
20. Wednesday, World Day of Social Justice #SocialJusticeDay
20. Wednesday, Love Your Pet Day #LoveYourPetDay
21. Thursday, International Mother Language Day #IMLD

 

March 2019

1. Friday, National Peanut Butter Lover’s Day #PeanutButterLoversDay
1. Friday, National Employee Appreciation Day #EmployeeAppreciationDay
2. Saturday, National Read Across America Day #ReadAcrossAmerica &#DrSeuss
3. Sunday, World Wildlife Day #WorldWildlifeDay
4. Monday, National Grammar Day #NationalGrammarDay
5. Tuesday, National Pancake Day #NationalPancakeDay
5. Tuesday, Mardi Gras #MardiGras
6. Wednesday, National Dentist’s Day #DentistsDay
7. Thursday, National Be Heard Day #NationalBeHeardDay
7. Thursday, National Cereal Day #NationalCerealDay
8. Friday, International Women’s Day #BeBoldForChange
8. Friday, National Proofreading Day #NationalProofreadingDay
8. Friday, National Day of Unplugging #NationalDayOfUnplugging
10. Sunday, National Pack Your Lunch Day #NationalPackYourLunchDay
10. Sunday, National Women and Girls HIV/AIDS Awareness Day#NWGHAAD
10. Sunday, Daylight Savings #DaylightSavings
11. Monday, National Worship of Tools Day #WorshipOfToolsDay
11. Monday, National Napping Day #NationalNappingDay
12: Tuesday, National Girl Scout Day #GirlScoutDay
14. Thursday, Popcorn Lover’s Day #PopcornLoversDay
14. Thursday, Potato Chip Day #NationalPotatoChipDay
14. Thursday, Pi Day #PiDay
15. Friday, World Consumer Rights Day #WCRD2019
15. Friday, World Sleep Day #WorldSleepDay
16. Saturday, National Freedom of Information Day#FreedomOfInformationDay
17. Sunday, St. Patrick’s Day #StPatricksDay
18. Monday, Awkward Moments Day #NationalAwkwardMomentsDay
19. Tuesday, National Let’s Laugh Day #NationalLetsLaughDay
20. Wednesday, International Day of Happiness#InternationalDayofHappiness
20. Wednesday, World Storytelling Day #WorldStorytellingDay
20. Wednesday, First Day of Spring #FirstDayofSpring
21. Thursday, International Day for the Elimination of Racial Discrimination#RacialDiscriminationDay
21. Thursday, World Poetry Day #WorldPoetryDay
22: Friday, World Water Day #WorldWaterDay
23. Saturday, National Puppy Day #NationalPuppyDay
25. Monday, Tolkien Reading Day #TolkienReadingDay
26. Tuesday, National Spinach Day #NationalSpinachDay
26. Tuesday, Purple Day #PurpleDay
26. Tuesday, American Diabetes Association Alert Day#AmericanDiabetesAssociationAlertDay
30. Saturday, Doctor’s Day #NationalDoctorsDay
30. Saturday, Earth Hour Day #EarthHour
30. Saturday, National Take a Walk in the Park Day#NationalWalkInTheParkDay
31. Sunday, World Backup Day #WorldBackupDay
31. Sunday, Transgender Day of Visibility #TDOV

 

April 2019

1. Monday, April Fools Day #AprilFools
2. Tuesday, World Autism Awareness Day #WAAD
3. Wednesday, Find a Rainbow Day #FindARainbowDay
3. Wednesday, National Walking Day #NationalWalkingDay
4. Thursday, Hug a Newsperson Day #HugANewsperson
7. Sunday, World Health Day #LetsTalk
9. Tuesday, Equal Pay Day #EqualPayDay
10. Wednesday, National Siblings Day #NationalSiblingsDay
10. Wednesday, Encourage a Young Writer Day #EncourageAYoungWriterDay
11. Thursday, National Pet Day #NationalPetDay
12. Friday, International Day of Human Space Flight#InternationalDayOfHumanSpaceFlight
15. Monday, National Tax Day #TaxDay
16. Tuesday, National Stress Awareness Day #StressAwarenessDay
16. Tuesday, National Wear Your Pajamas to Work Day #PJDay
17. Wednesday, Haiku Poetry Day #HaikuPoetryDay
18. Thursday, National Columnists’ Day #NationalColumnistDay
18. Thursday, Get to Know Your Customers Day#GetToKnowYourCustomersDay
18. Thursday, National High-Five Day #NH5D
20. Saturday, National Look-Alike Day #NationalLookAlikeDay
22. Monday, Earth Day #EarthDay2018
23. Tuesday, National Picnic Day #NationalPicnicDay
23. Tuesday, World Book Day #WorldBookDay
24. Wednesday, National Administrative Professionals Day#AdministrativeProfessionalsDay
24. Wednesday, Denim Day #DenimDay
25. Thursday, National Telephone Day #NationalTelephoneDay
25. Thursday, World Malaria Day #EndMalariaForGood
25. Thursday, National Take Our Daughters and Sons to Work Day#COUNTONME
26. Friday, Arbor Day #ArborDay
29. Monday, International Dance Day #InternationalDanceDay
30. Tuesday, National Honesty Day #NationalHonestyDay
30. Tuesday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay
30. Tuesday, International Jazz Day #JazzDay

 

May 2019

TBD: Red Nose Day #RedNoseDay
1. Wednesday, May Day #MayDay
1. Wednesday, International Workers Day #IntWorkersDay
2. Thursday, World Password Day #WorldPasswordDay
3. Friday, World Press Freedom Day #WPFD2019 #PressFreedom
3. Friday, Space Day #SpaceDay
4. Saturday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou
4. Saturday, International Firefighters Day #InternationalFirefightersDay
5. Sunday, Cinco de Mayo #CincoDeMayo
6. Monday, National Nurses Day #NursesDay
7. Tuesday, World Asthma Day #WorldAsthmaDay
7. Tuesday, Thank a Teacher Day #ThankATeacher
8. Wednesday, National Receptionist Day #NationalReceptionistDay
9. Thursday, Europe Day #EuropeDay
12. Sunday, National Limerick Day #NationalLimerickDay
12. Sunday, Mother’s Day #MothersDay
15. Wednesday, International Day of Families #FamilyDay
16. Thursday, Love a Tree Day #LoveATreeDay
17. Friday, International Day Against Homophobia and Transphobia#IDAHOT2019
17. Friday, National Bike to Work Day #BTWD
17. Friday, Endangered Species Day #EndangeredSpeciesDay
21. Tuesday, National Memo Day #NationalMemoDay
24. Friday, National Scavenger Hunt Day #NationalScavengerHuntDay
27. Monday, Memorial Day #MemorialDay #MDW
28. Tuesday, Hamburger Day #NationalHamburgerDay
29. Wednesday, Paperclip Day #PaperclipDay
31. Friday, World No-Tobacco Day #NoTobacco
31. Friday, Heat Awareness Day #NoFryDay

 

June 2019

1. Saturday, Global Day of Parents #GlobalDayOfParents
1. Saturday, International Children’s Day #ChildrensDay
2. Sunday, National Cancer Survivor’s Day #NCSD2019
3. Monday, Leave The Office Early Day #LeaveTheOfficeEarlyDay
5. Wednesday, World Environment Day #WorldEnvironmentDay
6. Thursday, Higher Education Day #HigherEducationDay
7. Friday, National Donut Day #NationalDonutDay
8. Saturday, World Oceans Day #WorldOceansDay
8. Saturday, Best Friends Day #BestFriendsDay
14. Friday, World Blood Donor Day #GiveBlood
14. Friday, National Flag Day #FlagDay
16. Sunday, Father’s Day #FathersDay
20. Thursday, World Refugee Day #WithRefugees
21. Friday, National Selfie Day #NationalSelfieDay
21. Friday, World Music Day #WorldMusicDay
21. Friday, International Yoga Day #InternationalYogaDay
21. Friday, First Day of Summer
21. Friday, Take Your Dog to Work Day #TakeYourDogToWorkDay
27. Thursday, National Sunglasses Day #NationalSunglassesDay
27. Thursday, National Handshake Day #HandshakeDay
30. Sunday, Social Media Day #SMDay

 

July 2019

1. Monday, National Postal Worker Day #NationalPostalWorkerDay
2. Tuesday, World UFO Day #WorldUFODay
4. Thursday, Independence Day (United States)
7. Sunday, World Chocolate Day #WorldChocolateDay
11. Thursday, Cheer Up the Lonely Day #CheerUpTheLonelyDay
12. Friday, Malala Day #MalalaDay
15. Monday, Give Something Away Day #GiveSomethingAwayDay
17. Wednesday, World Emoji Day #WorldEmojiDay
18. Thursday, Nelson Mandela International Day #MandelaDay
18. Thursday, Get to Know Your Customers Day#GetToKnowYourCustomersDay
26. Friday, Talk in an Elevator Day #TalkInAnElevatorDay
30. Tuesday, International Day of Friendship #DayOfFriendship

 

August 2019

1. Thursday, Respect for Parents Day #RespectForParentsDay
2. Friday, National Coloring Book Day #NationalColoringBookDay
8. Thursday, International Cat Day #InternationalCatDay
9. Friday, National Book Lovers Day #NationalBookLoversDay
10. Saturday, National Lazy Day #LazyDay
11. Sunday, National Sons and Daughters Day #SonsAndDaughtersDay
12. Monday, International Youth Day #YouthDay
12. Monday, World Elephant Day #WorldElephantDay
13. Tuesday, International Lefthanders Day #LefthandersDay
15. Thursday, National Relaxation Day #NationalRelaxationDay
16. Friday, National Tell a Joke Day #NationalTellAJokeDay
19. Monday, World Photo Day #WorldPhotoDay
19. Monday, World Humanitarian Day #WorldHumanitarianDay
20. Tuesday, National Lemonade Day #NationalLemonadeDay
26. Monday, National Dog Day #NationalDogDay
26. Monday, National Women’s Equality Day #WomensEqualityDay

 

September 2019

2. Monday, Labor Day #LaborDay
4. Wednesday, National Wildlife Day #NationalWildlifeDay
5. Thursday, International Day of Charity #CharityDay
6. Friday, Read a Book Day #ReadABookDay
8. Sunday, International Literacy Day #LiteracyDay
8. Sunday, National Grandparents Day #NationalGrandparentsDay
11. Wednesday, National Day of Service and Remembrance #911Day
12. Thursday, National Day of Encouragement #DayOfEncouragement
12. Thursday, National Video Games Day #NationalVideoGamesDay
13. Friday, Stand Up To Cancer Day #KissCancerGoodbye
19. Thursday, Talk Like a Pirate Day #TalkLikeAPirateDay
21. Saturday, International Day of Peace #PeaceDay
21. Saturday, Miniature Golf Day #MiniGolfDay
21. Saturday, Civic Day of Hacking #HackForChange
22. Sunday, Car-Free Day #CarFreeDay
22. Sunday, Hobbit Day #HobbitDay
23. Monday, First Day of Fall
25. Wednesday, National Women’s Health and Fitness Day #FitnessDay
26. Thursday, European Day of Languages #EDL2019
27. Friday, World Tourism Day #WTD2019
28. Saturday, World Rabies Day #WorldRabiesDay
28. Saturday, National Good Neighbor Day #GoodNeighborDay
30. Monday, International Podcast Day #InternationalPodcastDay

 

October 2019

1. Tuesday, International Day of Older Persons #UNDOP
1. Tuesday, International Coffee Day #InternationalCoffeeDay
1. Tuesday, World Vegetarian Day #WorldVegetarianDay
2. Wednesday, International Day of Nonviolence#InternationalDayOfNonviolence
3. Thursday, National Techies Day #TechiesDay
4. Friday, World Animal Day #WorldAnimalDay
4. Friday, National Taco Day #NationalTacoDay
4. Friday, World Smile Day #WorldSmileDay
5. Saturday, World Teachers Day #WorldTeachersDay
7. Monday, World Habitat Day #WorldHabitatDay
10. Thursday, World Mental Health Day #WorldMentalHeathDay
10. Thursday, World Sight Day #WorldSightDay
11. Friday, International Day of the Girl #DayOfTheGirl
13. Sunday, National Train Your Brain Day #TrainYourBrainDay
14. Monday, National Dessert Day #DessertDay
15. Tuesday, Global Handwashing Day #GlobalHandwashingDay
16. Wednesday, World Food Day #FoodDay
16. Wednesday, Bosses Day #BossesDay
17. Thursday, International Day for the Eradication of Poverty #EndPoverty
17. Thursday, Get to Know Your Customers Day#GetToKnowYourCustomersDay
20. Sunday, World Statistics Day #StatisticsDay
21. Monday, Reptile Awareness Day #ReptileAwarenessDay
24. Thursday, United Nations Day #UNDay
25. Friday, Greasy Foods Day #GreasyFoodsDay
30. Wednesday, National Publicist Day #NationalPublicistDay
30. Wednesday, Checklist Day #ChecklistDay
31. Thursday, Halloween #Halloween

 

November 2019

1. Friday, World Vegan Day #WorldVeganDay
1. Friday, National Authors Day #NationalAuthorsDay
1. Friday, National Cook For Your Pets Day #CookForYourPetsDay
3. Sunday, National Sandwich Day #NationalSandwichDay
3. Sunday, Daylight Saving Time Ends #DaylightSavings
4. Monday, National Candy Day #NationalCandyDay
8. Friday, National Cappuccino Day #CappuccinoDay
8. Friday, Science, Technology, Engineering, and Medicine (STEM) Day#STEMDay
11. Monday, Veterans Day #VeteransDay
13. Wednesday, World Kindness Day #WKD
14. Thursday, World Diabetes Day #WDD
15. Friday, Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay
15. Friday, America Recycles Day #BeRecycled
16. Saturday, International Day for Tolerance #ToleranceDay
17. Sunday, International Students Day #InternationalStudentsDay
19. Tuesday, International Men’s Day #InternationalMensDay
19. Tuesday, National Entrepreneurs Day #EntrepreneursDay
20. Wednesday, Universal Children’s Day #UNChildrensDay
21. Thursday, World Hello Day #WorldHelloDay
26. Tuesday, National Cake Day #NationalCakeDay
28. Thursday, Thanksgiving Day #Thanksgiving
29. Friday, National Day of Listening #DayOfListening
29. Friday, Electronic Greeting Card Day #ElectronicGreetingCardDay
30. Saturday, Computer Security Day #ComputerSecurityDay
30. Saturday, Small Business Saturday #ShopSmall

 

December 2019

1. Sunday, World AIDS Day #WAD2019
2. Monday, Cyber Monday #CyberMonday
3. Tuesday, International Day of Persons with Disabilities #IDPWD
4. Wednesday, National Cookie Day #NationalCookieDay
5. Thursday, World Soil Day #WorldSoilDay
6. Friday, Microwave Oven Day #MicrowaveOvenDay
8. Sunday, Pretend to Be a Time Traveler Day#PretendToBeATimeTravelerDay
10. Tuesday, Human Rights Day #HumanRightsDay
10. Tuesday, Nobel Prize Day #NobelPrize
11. Wednesday, International Mountain Day #InternationalMountainDay
13. Friday, National Salesperson Day #SalespersonDay
21. Saturday, Crossword Puzzle Day #CrosswordPuzzleDay
21. Saturday, First Day of Winter #WinterSolstice
30. Monday, No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay
31. Tuesday, New Year’s Eve #NYE

Sources: Propel Marketing & Design, Hubspot, Sprout Social, & SparkFlow

 

Now get to planning!