Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Propel offers the following Content Marketing Services:
- Content strategy, calendars, and keyword research
- Copywriting—blog content, press releases, websites, and more
- Campaign Development – eBooks, case studies, whitepapers, and special offers
- Email Marketing and Lead Nurturing
- Workshops & Training
Another Common Term: Inbound Marketing
Inbound marketing (a term coined by Brian Halligan) is a marketing strategy that focuses on getting found by customers. It requires companies to “earn their way in”. An example is publishing a helpful blog. Inbound marketing is a complete contrast to the in-your-face style of marketing known as outbound marketing.