In the first post of this series,we discussed the differences between inbound marketing and outbound marketing. Now, let’s dive into the different forms of inbound marketing. Inbound marketing can be broken down into three categories:
- Content (blogs, white papers, case studies, eBooks, videos, etc.)
- SEO (Search Engine Optimization and Keyword Analysis)
- Social Media (Facebook, Twitter, LinkedIn, etc.)
In order to have a comprehensive and effective inbound marketing campaign, it’s key to include all three forms. Initially, inbound marketing content is created a published through sources such as a blog, white paper, case study or video. Then, through proper use of SEO (search engine optimization) said content is made more accessible, increasing its ranking. Finally, social media mediums (i.e. Facebook, Twitter and LinkedIn) are used to spread the content.