Color Matters: Why you should care about your brand colors

Quick facts:

Studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision.

Color is the first thing a customer will notice about your logo.

It costs a company next to nothing to choose a color, but making the wrong decision could cost your company in the long run. 

It’s important to integrate your brand colors across all marketing materials to get the highest impact!

Take a look at the inforgraphic by Marketo below for more details.



Inforgraphic by Marketo