If you run a clinic, you want people through your doors and the best way to get them there is by getting them to your website first. So, how is that done? One way is through SEO (search engine optimization).
SEO is the process of optimizing your website and its pages so you get quality visitors to your site who will likely take the actions you’d like them to take.
When done correctly, you will get more organic (unpaid) traffic to your site and rank higher on the SERPs (search engine results pages).
Jon Morrison from Clinic Sites and Darcy Sullivan from Propel Marketing & Design had a sit-down recently, discussing how clinics can get new patients through excellent SEO tips, tools, and strategies.
Here’s the video:
Some of the most important things to think about when working on your website (and successful SEO campaign) include:
- Strong content on the fixed pages of your website
- An excellent user experience (UX)
- Appealing to your target audience
The content on your website
The content on your site is vital to your SEO strategy. Often when we hear “content” we only think about copy, but that’s not the case.
Your content comes in various forms:
- Copy (also called text)
All of these items together add to the look and readability of your website pages.
However, they pack an impactful SEO punch, too.
Videos and infographics allow visitors to stay on your site longer (dwell time) and Google likes to see that.
Pictures and other images are a great way to personalize your site and get your users to know you a bit better.
When your users know and like you, Google does too.
Things to consider when writing your pages include:
- Link building opportunities
The user experience
More and more emphasis is being put on the user experience. Google thinks it’s important that your visitors come to your site, stay there, take the actions you’d like them to, and say good things about you. It’s even updated its algorithm to give more attention to the UX (that’s short for user experience).
The point: create a website that makes sense and is easy to navigate and your users and Google will show you some love.
- Link to other areas of your site that make sense
- Have a BOOK NOW to click readily available in all areas the make sense
- Be engaging
- Provide valuable and unique content and resources
Clinic Sites is known for helping design websites that the users understand, no guesswork needed, and no confusion.
Your target audience
Always start with this one quintessential piece of intel: who is your target audience? Those are the people you want to attract to your website and keep coming back.
Once you know who they are, you can fine-tune your site accordingly.
FYI – If you haven’t tackled this yet, we’ve got a guide just for you.
If you already have a specific kind of patient who comes to you, be sure not to alienate them when you create or redesign your website.
Optimizing for SEO
If you have amazing content but you haven’t optimized it, no one will see it.
Don’t let that happen!
Optimize for mobile, optimize your images, optimize for page speed, and just keep optimizing.
There are several tools that can help with this, but the main takeaway is if you’re the DIY type and you want to handle your SEO on your own, be sure to do it the right way! It may take a little bit of time but it will be worth it, promise!
SEO for Clinics
There are several amazing SEO insights that can be utilized and with some direction, your clinic can move up the Google ladder, get more website traffic, and get those patients through your doors!
Book a discovery call with us today and let’s get your website some traffic that matters.