Crush your competition by doing an online competitive analysis: Find out where they get traffic, what SEO tactics they’re using, how they spend money on digital ads, and much more!
Online competition can be downright brutal these days.
The digital frontier is evolving. You’re not just competing for the top spot on Google; you’re also competing on social media, ads, and in general for your audience’s attention.
The only accurate way to determine how to outrank your competition online is to have a comprehensive understanding of where they stand.
The companies that perform best online are the ones who have an extensive understanding of what their competition is doing, along with their marketplace, and are agile enough to make modifications to their marketing strategy.
The good news is that there are plenty of tools available at your fingertips to help you get the big picture of what your competition is doing online.
Let’s look at 25 you should consider…
Google Alerts is a free and easy to use tool that will send reports directly to your inbox. You can have notifications set up for every time your competitor is mentioned online.
SimilarWeb is a competitor research and analysis tool that compares website traffic and offers in-depth data insights into both own and competitor’s website traffic volume, such as monthly visits, page views, visit duration, and bounce rates.
You can find traffic statistics for any site using Alexa’s advanced analysis tools. Understand rank, sources of traffic, competitors, top keywords and more.
Ahrefs is a robust marketing analysis and SEO metrics tool used for URL rankings, backlink analysis, keyword research, competitive analysis, and more.
This tool is more commonly known for its backlink checker that will show you top pages, IPs, and external links regarding your competitors, which help you understand your site better for search engine optimization.
SEMrush specializes in comrehensive competitor data, which offers features needed for SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies, covering the basics from SEO, to social media, to paid traffic and more.
SEMrush evaluates your top competitors’ traffic sources, overall traffic sources, bounce rate, and other key visitor engagement metrics.
QuickSprout evaluates your website’s SEO and speed while offering a site analysis of your competitors and real recommendations to add improvements to your SEO score and performance.
WooRank is an easy to use website review and SEO analysis tool that helps you monitor your website performance and stay ahead of the competition by providing a competitive analysis of targeted keywords.
Keep track of everything that affects the SEO performance of your website and discovers problems that need improvements such as title tag and meta description.
BuiltWith is a competitor analysis tool that provides website technology trends analysis and competitor intelligence to the user.
The BuiltWith Chrome Extension lets you find out what a website is built with by a simple click on the builtwith icon!
iSpionage searches through competitors’ data to find out their keywords and ad copy, which allows you to analyze competitor performance and profitable keywords that will help with guidance in paid and organic campaigns.
Use this tool to identify new competitors and keep you informed of their PPC strategies while also providing a detailed competitor analysis for the last seven years of PPC and SEO data.
Crayon provides you with an entire digital footprint of your competitors.
This tool’s insights provide much more than SEO and PPC campaigns, which include insights on online reputation, content, marketing campaigns, news and announcements, and product and pricing changes.
SE Ranking allows you to compare your website against competitors on SEO and PPC and is one of the best rank tracking tools that can be used to monitor search engine position with regards to your target keywords.
It includes both standard tools such as keyword tracking, site audits, competitor research and backlinks monitoring.
If you’re struggling with content ideas and don’t know what to share use BuzzSumo. You can find content that is most shared on social media channels.
Find influencers related to particular topics. Get alerts based on keywords, brand name, links, author name or domain. Track competitors and do an analysis based on their content.
Google Trends uses real-time data to gauge customer search interest in your brand, your competitor’s brand, industry topics, and more.
Get started by typing in the name of the brand, product, or category you’re interested in.
Once your initial results page loads, click on “Compare” to enter another search term. You can add up to four more search terms.
Browse and track competitors’ keywords, ad copy combinations, and PPC facts and figures with SpyFu. Simply search for a competitor and download their keywords.
This is a useful tool for monitoring keywords that are commonly being used by competitors that are targeting in both AdWords and organic search.
Raven Tools lets users research, track, analyze and optimize their SEO campaigns.
This tool provides you with a backlink analysis of competitors that will guide you in identifying good backlink sources for your website.
Hitwise is a keyword research tool that measures behavior patterns and compares your website with competitors on various SEO parameters.
Hitwise delivers daily insights to online consumer behavior to help increase the effectiveness of campaigns and offers various generated reports on a website, an industry, or a search term.
SISTRIX monitors SEO, SEM, and link building progress of your domain as well as your competitors.
Using this tool helps you spot SEO and SEM actions, analyze them against those of your competitors and make the right decisions. You are provided insights into current trends and able to trace the development of past projects.
KeywordSpy is a keyword tool that allows you to find out which keywords are being advertised by competitors on AdWords.
This analysis tool finds out which keywords are being targeted, their ad copy combinations and performance for competitors.
DataForSEO is another competitor analysis tool that allows users to compare SEO metrics of their website with competitors.
It provides comprehensive SEO data, in-depth traffic analysis, along with six months of traffic metrics history.
Serpstat is an online platform that provides its users with competitor analysis, advertising campaign solutions, market intelligence, and content market creation.
Their URL analysis feature lets you find competitors for each category page of your website and allows you to compare up to 200 domains for various metrics such as keywords.
Blue Corona is a free competitor analysis tool that compares your website again the competition on parameters such as speed, securing, mobile-friendliness, backlinks, content quality, and more.
LXR Marketplace provides free SEO tools for small businesses that generate website sitemaps and competitor analysis.
This tool also allows you to compare your SEO performance, as well as keyword analysis, with that of your competitors.
InfiniGraph tracks what is trending in your social media circles by focusing on your specific industry.
This is a tool that can be used for your own company as well as for your competitive analysis.
SEO PowerSuite is a comprehensive package of four SEO tools that can be installed to your computer, each with a specific aspect of SEO that provides everything you need to get top search engine rankings and boost traffic.
The four unique applications that are offered with the software package include Website Auditor, SEO Spyglass, Rank Tracker and Link Assistant.
Cognitive SEO provides insights into your competitors’ keywords, backlinks and content strategy which will help guide you in your own strategy development.
It offers an extensive competitor research tool, which includes ranking analysis, keyword research, and content optimization features.
Make the most out of your research
Analyze your actual competition
If you’re a local pizza parlor that just opened, don’t beat yourself up because you’re not dominating the internet like Papa John’s or Domino’s.
Of course, you can look at what the big players in your industry are doing (how could you not), but when you are assessing your competition, first focus on those brands that are of a similar size and target audience as yours.
Use more than one tool
Don’t just use one tool. Get multiple sets of data from different sources to help you get the full picture.
Go direct to the source
Visit their website and social media accounts.
- What types of images are they using?
- Are they using verbiage and terms that you haven’t thought of including?
- How’s there online reputation? Reviews?
- What are they doing for lead generation on their website? Any lead magnets?
- Are they blogging? If so how often? How long are their blog posts?
- Do they have a chat feature on their website?
- Do they have push notifications?
- Is there site optimized for mobile?
- Does their site load quickly?
- Do they have an SSL certificate installed?
- What are their overall marketing position strategies?
When you visit their social media accounts, determine what types of content perform best for their brand by the looking at the number of likes, comments, etc.
Do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with each of your competitors. You can grab your copy here. Or, download the Online Competitive Analysis Toolkit.
When you take the time to do a SWOT analysis, you’ll be armed with a stable strategy for prioritizing the work that you need to do to grow your business.
Create a plan of action
While these tools can be extremely helpful, in order to see improvement fruit, you must take action. Commit to implementing a plan of action that matches your findings!