Small businesses seem to jump on board with the latest and greatest ways of trying to connect with their clients, whether it’s social media, AI, influencer marketing, etc.

The problem is they leap blindly without having a clear plan of attack: A Marketing Plan.

Strategy first then tactics!

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line.

It enables you to focus your resources and plan for your company’s growth.


There are no rigid guidelines for a marketing plan, but common elements include:

  • Executive summary and company mission
  • Market research and analysis
  • Competitive research and analysis
  • SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats
  • Objectives – SMART marketing goals
  • Who your target customers
  • What products and services you will offer
  • Brand positioning
  • Pricing
  • How you will reach them
  • Marketing calendar
  • Marketing budget
  • Marketing development workflow
  • How you will retain your customers, so they repeatedly buy from you
  • Monitoring and evaluation

Your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.

To get you going here are nine marketing templates from industry experts:

For even more on planning, check out: