Google Business Profile for Chiropractors: How to Optimize Your GBP Listing
When your Google Business Profile (GBP) listing is done right, it will play a pivotal role in getting you more website traffic, more patients, and more recognition. Your chiropractic clinic deserves a boost, so give it one- quickly, easily, and effectively!
Note that Google Business Profile is the new name of Google My Business (GBPMB), so if you’ve created your GBP listing and verified it, no action needs to be taken on your part.
- Update your verified GBP listing with images, insights, reviews, events, and more and give your new (and current) patients information, education, entertainment, and an invitation to engage
Yep… That’s the only bullet we really need for this.
So, yes, GBP is great because it allows you to answer a variety of user questions straight from the get-go; no deep dives are needed on the user’s part. And, users love that. The fact is, your GBP listing needs to be part of your overall marketing and local SEO plan. Full stop.
Are you ready?
Let’s talk about why your chiropractic clinic needs Google Business Profile!
Editor’s note: this information is pulled from a recent CSA training; you can access a similar training as a bonus in the Ready. Set. Rank! Chiropractor Bundle.
What is a Google Business Profile?
Google Business Profile is a convenient and 100% FREE local online marketing tool that allows you to provide loads of company information on page one of the search engine results pages (SERPs).
It’s big; it’s bold, it’s right there in the user’s face. And the best part, the user doesn’t have to go to your website to get the info they’re looking for. We call this a zero-click search (when someone goes to google and finds the information they’re looking for without clicking through to a website).
BUT, after they find the information they’re looking for immediately on your GBP listing, they’ll likely be interested in learning more about you, and then they’ll check out your website.
Your GBP listing isn’t only a really valuable website directory listing, but it’s also a massive benefit for your SEO (search engine optimization) campaign. It’s an excellent local SEO strategy that can give your patients solutions to their queries fast.
Why is GBP Important?
Users are going to go to Google to find your chiropractic clinic before they look anywhere else. Even if they’ve asked friends and family for referrals, they’ll look you up on Google to get more insight about you, your chiropractic services, hours, location (Google Maps), team, pictures, etc.
Your patients will review your Google Business Profile listing for quick access to booking appointments, testimonials, your FAQs, and so much more.
When it comes to local SEO, GBP is crucial. It helps your chiropractic clinic be discoverable when users are searching “near me” and when they’re searching within your location and industry.
How is local ranking determined?
- Relevance– how well your listing matches what the user searched for
- Distance– how far your location is from the location term used by the user (if none given, Google will use everything else it knows to determine this factor)
- Prominence– how well your business is known
Optimizing your Google Business Profile listing gives your users and Google the info they need to cater to the three ranking factors above. It also offers instant street credibility.
Let’s talk more about this…
How to Optimize My Listing
First and foremost: create your GBP listing now if you haven’t already. Once you claim your listing, Google will send you a card in the mail and you’ll need to verify your listing using the information on that card.
And don’t forget to ensure you only have one listing on GBP. If you have more, either delete the duplicate(s) or combine them into one.
Be sure you fill out every data point you can so you get the maximum results from your listing. And don’t forget, your Google Business Profile listing is a living, breathing thing. You want to nurture it with updated info, images, and education on an ongoing basis.
Also, as always, anywhere and everywhere on the web, you want to be sure to respond to your reviews. Say thank yous and sorrys and ensure you acknowledge your mistakes and fix them ASAP. People love to see this.
If possible, add a short video or two to your listing. Your users want to see you, see how you work, what your clinic looks like, your services in action, all of it.
A video can answer all those questions for them in one quick step.
Google Business Profile Posts
GBP posts can be fabulous for your business. Think of them like a free ad. You get to showcase something about your company here and it will garner a lot of attention if it’s compelling. When you consider your marketing strategy, GBP posts are a huge plus.
What do you post?
How about something relating to your process?
Common conditions you treat?
An upcoming event?
I mean, anything that you want your patients and potential patients to take notice of, is great for a post.
Start posting once a week and see how they perform. The big win: you include a CTA (call to action) that leads your user exactly where you want them to go (to your website!).
Besides a CTA, your GBP Posts should be short and sweet, informative and useful, have excellent imagery.
Don’t get crazy with more than one offer per post and don’t overuse exclamation points, bold type, all caps, or emojis. Keep it classy.
GBP Insights offers you a series of reports and data that get you intel on your users and how they’re engaging with you, as well as how your GBP listing is contributing to your marketing campaign.
How did they find you?
What are they searching?
What actions did they take on your GBP listing?
These reports will help you keep your Google Business Profile listing engaging to your users, giving them what they want. Remember what we said earlier, your listing requires upkeep. It’s not a one-and-done situation.
The more GBP Insights you have, the better equipped you are to make smart, effective decisions regarding your listing.
Note that like with all things Google, Insights is constantly changing. So be sure to keep up-to-date with it.
Google Business Profile for Chiropractors
If you’re feeling excited, head over to your GBP listing and start making some quick fixes for a boost.
If you do, here’s what you’ll get:
- Better and more reviews
- More engagement
- A Google Map
- Prominent information is shown prominently
- An opportunity to highlight images
- An opportunity to highlight events
- And so much more
GBP is a tremendous resource for your patients, so don’t let them down. Get to work on making your Google Business Profile listing the best it can be.
Want more help? Book a call with Propel and let’s get new patients walking through your doors today.