A clear Call-to-Action (CTA) is imperative to fuel your sales funnel, transforming website visitors into leads. Then, converting them from leads to customers/clients. The effect of a successful Call-to-Action is to drive a visitor to take a desired action. CTAs are typically displayed above the fold or in clear sight on a page, so visitors know where to take the next step.

You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy. Here are some must-haves for increasing your website conversions. You can create CTAs that add value, like guides, articles, whitepapers, and case studies.

It’s ideal to place CTAs both above and below the fold (top half of the webpage). Placing CTAs above the fold is important because that area of a page gets the most views. However, there are still other areas of a page to promote your CTAs.

Studies suggest placing CTAs to the right of the page work better, but it’s important to run tests and see what works best on your particular website.