While website design is important, don’t forget that offering great content is what your visitors are ultimately after. That’s why they have come to your website. Content is what search engines and people are looking for. It’s what drives visitors to your site and turns prospects into leads.

Why is engaging content important? Even though the purpose of a corporate website is to provide information about your products and services, not everyone is ready to buy when they first hit your site.

Examples of educational content include:

  • eBooks
  • Whitepapers
  • How-to articles
  • Videos

Providing educational content on your website will nurture prospects through your marketing and sales funnel until they are ready to buy. In addition, they will feel as if they are receiving valuable information along the way, not just a sales pitch.

Key things to remember when developing content for your website:

  • Write for humans, not search engines- people don’t read like robots
  • Provide educational content that helps others
  • Offer unique content
  • Know you’re audience- providing content that is specific to your potential buyers makes it more relevant for them
  • Proof-read- spelling and grammar mistakes are a no-no


Blogging is one of the most important assets to any website. Blogging creates fresh content and adds more pages to your website, which is great for SEO. It helps establish you as an industry authority and when designed correctly, directs traffic back to your main website.

Make Content Shareable and Social

Social media websites have seen and exponential growth in the past decade and continue to grow larger every day. Oftentimes people will “Like” a post, product, or blog entry, causing all of their friends and followers to see what they like and even provide them with a link to find it themselves.

Make it just as easy for people to share and socialize about your content and resources. It’s almost blindingly obvious why you should take advantage of this opportunity. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic.

Add a sharing widget or plugin to every page on your site. This will enable visitors to share your pages via all the major social networks. Tools like AddThis or ShareThis are easy to install and provide you with analytic tracking as well.

There are plugins available that enable people to share your articles and blog posts to social networks like Twitter, LinkedIn and Facebook. More information on these plugins can be found here.