Building an active and engaged audience is easier said than done. Achieving the benchmark of website visitor traffic and conversion as per your marketing strategy can be a really overwhelming task for certain content marketers who are either inexperienced or not aware of the most recent content marketing trends. The stress is justified because of all the prominence that is involved.
As per a recent report, the most successful B2B marketers spent 40 percent of their total marketing budget on content marketing. This is more of a strategic move rather than an expenditure that can be overlooked.
A great content marketing strategy revolves around delivering high-quality content to your target audience, ranking well, and receiving more and more traffic as well as conversions. After all, organic traffic and revenue matters for every business.
When your content is performing great, it will help your business attract more clients, encourage repeat visitors, create an email list, and build your personal brand online; not to forget the conversions and the traffic.
Regardless of the size of your business, it needs to embrace several digital marketing strategies in order to stay relevant. Your content marketing strategy will help you make an impact on the audience, help your content perform better, and bring in more traffic and conversations.
If you are someone in a similar position who is looking to gain better insights into developing a great content marketing strategy, here are 12 quick and important content marketing tips for helping you with the traffic and conversions of your online content, apart from all the social media marketing of your content.
1. Identify the problems of your viewers and let your content offer solutions for them
You can only be valuable to your audience if you offer them something in the first place, right at the moment, they choose to interact with your online content. Once they are on your website/blog, you should be smart enough to offer them content that provides a solution to their customer-centric problem. In every way, you should create a content marketing strategy that is aimed at offering help to your audience.
2. Engage readers on a regular basis
Building a loyal readership that can be retained for long is not an easy task. It takes a lot of brainstorming, efforts, and time to come up with content that is capable of regularly engaging the audience or the readers.
Being regular with the posting is crucial because it sends out a positive message to the audience that you respect that readership and loyalty, and that is why it is essential to keep them regularly updated about your content and other business updates.
Engaging readers is also an important task i.e. replying to their emails and comments on your content or their feedback. Making them feel valued will take your content marketing to another level.
3. Always post quality content
No matter what else you are doing to amp up your content strategy, good quality content is never off the charts. In fact, you cannot compensate for the lack of good content with anything else in your marketing strategy. If you are posting high-on value content, traffic is bound to come in sooner or later. Just make sure that your content is of high quality, provides value to the reader, is free of any errors or plagiarism.
4. Create content that educates and sells
In order to stay relevant and profitable, you will have to constantly keep selling something off your business website or blog. That is obviously a case if you are not running a standalone blog that just educates. However, traffic and conversions are important to keep the readers as well as the content owner interested in the stuff they do.
Try focusing on creating content that educates your audience as well as is inclined towards getting a sale done. This could be anything that your content is selling – Memberships, courses, an online service, etc.
5. Enhance the visual appeal of your online content
Visual stimulation is the highest form of an enabler for getting people to stay hooked to your content. As per a Buzzsumo report, content with an image once every 75-100 words receive double the shares than articles with fewer images. This applies to all web content, your websites, and blogs.
Incorporating images and videos in your content makes sure that the content you created is high on the visual factor and that it can work aptly to hold the reader’s attention. Adding infographics, videos, and images to this content will not only make it easy for the audience to relate to the content better and understand it better, but it will also help you drive more conversions.
6. Blogging can be of immense help
Until now, big B2B marketers managed to overlook blogging as an effective tool for working their traffic and conversions. But now they have arrived on a similar conclusion that blogging is a super effective tool for their content marketing pursuit. A HubSpot 2017 report has mentioned that 53 percent of marketers say blogging is their top content marketing priority. So, if you haven’t yet, it’s time to get started with blogging on your own content channel or it would be a little too late to make the move.
7. Create headlines that are clickable and shareable
One cannot ignore the fact that the audience falls for clickbait all the time. However, we are not encouraging the clickbait practice here. We just want to emphasize how a great headline can draw in viewers to check out your content. For each of your digital content and web pieces, you must invest time in creating headlines that follow the SEO guidelines, are clickable and tempt the audience into sharing them. If you are inexperienced at this, you must invest in content professionals to help you out.
If not, there are several tools to help you with the creation of headlines such as:
8. Optimize your content for search engines
You cannot get to your dream search engine rankings or get the traffic you deserve if you don’t optimize your content for the search engines. Getting your site’s SEO done the right way can be an overwhelming process for many. However, it is a compulsion because if you don’t optimize your content, no one is going to tumble over it. Google is the gatekeeper to search engine optimization and rankings, all due to massive amounts of traffic and leads. If you are looking at inbound marketing, you better get your SEO basics cleared out.
Even if you are investing your time and money in getting your SEO done, you must make sure that you are playing by the rules and optimizing your content that way. The average first-page result on Google contains 1,890 words. Stats like this one will help you stay informed and create an SEO strategy that converts. Content marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. So, be efficient in your content’s optimization.
9. Keep auditing your content strategy
It is great that you have a content strategy in place. However, is it laced with the latest trends in the marketing industry? Did you take the pain to update it as per the content changes introduced by the experts? Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on. So, it is imperative for you to not stick to a content strategy draft throughout the year but invest time in rephrasing it.
10. Seek inspiration from your successful competitors
A little healthy competition only helps both the parties strive and grow. To stay ahead of your competitors in the way your content performs in terms of traffic and conversions, you need to stay aware of what they are working upon. There will be businesses that will always be a step ahead of you in this competition. So, why not get inspired from their to-do list, and change it as per your suitability.
11. Pay attention to your CTAs
Once your audience has arrived on the page that you want them to visit, what have you planned for them to do next? What should be the next step that they should take? Either you would have planned a Call-to-Action for them or let them simply decide what do they want to do next. The former is a smarter thing to do because you must decide for your audience where they want to go next now that they are down going through your content. This is probably a great way of getting a higher chance of getting conversions.
12. Live Chat helps readers take quick decisions
Conversions on a website or a blog only take place when the audience is very sure about the actions they are about to take. This surety becomes a clarity when their doubts and queries are answered and taken care of instantly. No one wants to go through the waiting period of an email revert for a simple query. This is where Live Chat on a website or a blog can be a complete savior for the audience as well as the website owner, multiplying conversions.
Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless.
So, we hope that our guide will be of huge help for you to get your website growing.
-Originally written by Madan Pariyar, a digital marketing strategist at RankerMarket. Updated by a Propel.