If you’re creating an SEO strategy and you don’t have link building involved, you’re missing out on a serious opportunity to get yourself a stellar campaign going, while simultaneously becoming a major online competitor.
What is link building? And, why do you need backlinks?
Let’s talk in layman terms for a moment; link building is merely getting your website link/backlink/HTML hyperlink, otherwise known as your link, added to someone else’s page to link back to your website (hence the name – backlink).
Basically, that other page is not only vouching for you but giving you some pretty great advertising while boosting your SEO, too.
So, you want that page to be authoritative, trustworthy, and relevant to you or what you do.