Make Google Match You with the Right Patients

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
The exact pages every clinic should have for services and conditions
How this setup improves patient experience and makes it easier for them to book with you
A quick action step to start improving your site today

Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.

Podcast - Website Pages That Make Google Send You the Right Patients

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Building a Better Website: The 7 Pages That Make the Difference

Make Google Match You with the Right Patients: The Website Pages Your Clinic Needs

If your clinic’s website isn’t ranking high on Google despite listing all your services, you’re not alone.
Many clinic owners ask:
"Why aren’t we showing up? We’ve got everything on our Services page."

The truth is, simply having a “Services” page isn’t enough. To attract the right patients, Google (and your visitors) need clear, focused pages that match exactly what someone is searching for.

One of the simplest—and most effective—ways to do this is by creating one page per service or condition.
This structure boosts your rankings, improves the patient experience, and positions your clinic as the go-to choice in your area.

Here’s how it works.

Why “One Page Per Topic” Wins

Google’s goal is to match each search with the most relevant page.

If someone searches for “shoulder pain treatment near me” and your site only has a single Services page listing a dozen offerings, Google has to guess whether it’s the right match.

But if you have a dedicated page titled “Shoulder Pain Treatment in [Your City]”, Google knows exactly what it’s about—making it much more likely to appear higher in search results.

It’s not just about SEO. Patients also benefit from this structure. They don’t want to dig through a long list of services—they want to land on the page that speaks directly to their problem.
A focused page keeps them engaged, builds trust, and increases the chance they’ll book an appointment.

The Must-Have Website Pages for Clinics

Here’s the framework I recommend to make Google—and patients—fall in love with your site.

1. General Services Page

Your hub for all services—a quick overview that lists everything you offer, with links to individual service pages.

Think of it as a table of contents for your clinic’s services.

2. Specific Service Pages

Each service gets its own dedicated page, optimized around a single focus. Examples:

Sports Injury Rehabilitation
Chiropractic Adjustments
Post-Surgical Rehab
Dry Needling

These pages should explain:

Who the service is for
How it helps
Why your clinic is the best choice
Local keywords like “[Service] in [Your City]”

3. General Conditions Page

Similar to the Services hub, this page lists the conditions you treat, linking to each dedicated condition page.

4. Specific Condition Pages

Create a page for each condition, such as:

Shoulder Pain
Back Pain
Knee Injuries
Sciatica

Each should:

Describe the symptoms
Explain your treatment approach
Include patient-friendly content like testimonials, visuals, or FAQs
Target local searches

Why This Structure Boosts SEO

When each page focuses on one specific topic, you can:

Target one keyword per page (e.g., “back pain treatment [Your City]”)
Write precise headlines, titles, and meta descriptions
Add relevant content—photos, videos, patient resources—without clutter
Build internal links (e.g., from a blog post on “5 Stretches for Shoulder Pain” to your shoulder pain page)
Track results more easily in analytics and double down on what works

The Problem with “Everything on One Page”

Many clinics still cram all their services onto one long page.
The problem?

You’re asking Google to figure out what it’s about—and when you cover multiple topics, you weaken your chances of ranking for any single one.

For example: listing “Dry Needling,” “Back Pain Treatment,” and “Sports Injury Rehab” on one page sends mixed signals to search engines and makes it harder for patients to find the exact information they need.

How to Make This Simple

The good news? This doesn’t have to be overwhelming.

Inside the Ready. Set. Rank! Complete SEO Toolkit for Clinics, you’ll find done-for-you templates for:

Your general services page
Each specific service page
Your general conditions page
Each specific condition page

They’re SEO-friendly, patient-focused, and tailored for clinics—so you can plug in your details and launch faster, without starting from scratch.

It’s the same structure we use for our done-for-you clients to help them rank higher and attract more of the right patients.

Your Quick Action Step

Audit your website today:

Do you have a general services page that links to individual service pages?
Do you have a general conditions page that links to dedicated condition pages?

If not, start with your most profitable or most common service or condition.

Create a dedicated page for it, use local keywords, add a call-to-action (“Book Your Appointment”), and include real photos or patient stories.

Final Takeaway

One page per service or condition is a small change that can make a big impact.

It helps Google match you with the right patients, makes your site easier to navigate, and strengthens your SEO over time.

Want the templates and strategy to do this the right way from the start?
Check out the Ready. Set. Rank! Complete SEO Toolkit for Clinics →

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