A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates.

This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence.

You can find the Website Spring Cleaning Checklist and related resources below. 


Podcast - Spring Cleaning Your Website [Checklist Included] | Ep. 106

Listen on...

Apple Podcasts
Google Podcasts
Spotify
Stitcher
Amazon Music

Get our next podcast episode delivered directly to your inbox: 

We'll email you when we release new episodes. 


Checklist: How to Spring Clean Your Website

1: Audit Your Website’s Performance 

Before making changes, the first step is to audit your website’s current performance so you know what needs improvement.

Here are a few tools to use:

  • Google Search Console – This will help you spot broken links, errors, and indexing issues.
  • Google Analytics – Look at your most popular pages, bounce rate, and traffic sources.
  • Google PageSpeed Insights – This will tell you if your site is loading too slowly, which can hurt your rankings and user experience.

If your site takes forever to load, users will bounce before even reading what you offer!

Quick action step: Run a site speed test and note any pages that need optimization.


2: Refresh & Optimize Your Content 

Next, let’s talk about content.

Does your homepage still reflect your services and brand message? Are your service pages clear and conversion-focused? What about your blog—when was the last time you updated an old post?

A few things to look for:

  • Update outdated content – If you have blog posts or pages that reference old information, refresh them!
  • Check your headlines – Are they engaging and optimized for search?
  • Add internal links – Connect related pages and posts to keep visitors exploring your site longer.

Refreshing your content keeps your website relevant and helps boost SEO.

Quick action step: Pick 2-3 old blog posts and update them with fresh content and keywords.


3: Fix Technical SEO Issues

Now let’s tackle some technical SEO housekeeping.

Even if your content is great, technical issues can hold your website back.

Here’s what to check:

  • Meta titles & descriptions – Are they clear, compelling, and keyword-optimized?
  • Image optimization – Are your images properly sized and compressed for fast loading?
  • Broken links – Use a free tool like Broken Link Checker to find and fix any 404 errors.

Quick action step: Run a broken link check and fix any dead links today.


4: Improve Your Local SEO & Google Business Profile 

If you run a local clinic, this step is huge. Your Google Business Profile (GBP) is one of the most important factors for ranking in local searches.

Check these areas:

  • Is your business information accurate? Double-check your name, address, phone number, and hours.
  • Are you posting updates? Regular posts keep your profile active and engaging.
  • Do you have recent reviews? Encourage happy patients to leave new reviews.

This can make a big difference in how often your clinic appears in local search results.

Quick action step: Read and implement suggestions from Google Business Profile Guide: Boost Your Clinic’s Local SEO

Need more help with your Google Business Profile Listing? Book a Google Business Profile Audit.


5: Simplify Your Website’s Navigation & Design 

Finally, let’s talk about website design and user experience.

Ask yourself:

  • Is your navigation simple and easy to use?
  • Are there too many menu items? If so, simplify!
  • Are your calls to action (CTAs) easy to find?

A cluttered website confuses visitors and makes them leave. The goal is to make it as easy as possible for potential patients to find the information they need and book an appointment.

Quick action step: Ask a friend or colleague to visit your site and give honest feedback on usability.


Time to Take Action

Alright, let’s do a quick recap of the 5 steps to spring clean your website:

  1. Audit your site’s performance – Use Google tools to identify problem areas.
  2. Refresh your content – Update outdated pages and optimize for SEO.
  3. Fix technical SEO issues – Check meta tags, images, and broken links.
  4. Boost your local SEO – Update your Google Business Profile and encourage reviews.
  5. Improve website navigation – Make it simple and user-friendly.

I challenge you to take one small action today—whether it’s updating a blog post, fixing a broken link, or improving your site speed.

If you need help optimizing your website, Propel Marketing & Design is here to help. Book a Discovery Call!


Related Resources for How to Spring Clean Your Website: