How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic

We’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.

If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for.

But here’s the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients’ questions.

So today, I’ll cover:

✅ What the ‘People Also Ask’ feature is and how it works

✅ How to use it to find endless content ideas for your clinic’s website, blog, and social media

✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool

✅ How to turn these questions into high-ranking SEO content

Grab a notepad, because by the end of this episode if you follow the steps we chat about, you’ll have dozens of content ideas ready to go! Let’s get started.

Listen to the audio version: How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic

Watch: How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic

Related Resources:

• How to Dominate the 1st Page of Google and Get More New Patients in 2025
  (Without spending ONE CENT on ads!)
• How to Attract the Right Audience to Your Website & Social Media
• No, That’s Not “Doing SEO”
• Blog Smarter: 12 Tips to Boost Your Content Marketing Game
• SEO 101: How Do I Improve My Clinic’s Website Rankings?

Here's Exactly How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic

Alright, so first—what exactly is the ‘People Also Ask’ box?

When you type a question into Google—like “How can a chiropractor help with back pain?”—you’ll often see a box in the search results with other related questions that people are asking.

These might be:

• “How many chiropractic sessions do I need for back pain?”
• “Can a chiropractor fix posture?”
• “Is chiropractic care safe?”

And here’s the best part:

• When you click on one of these questions, Google generates even more related questions.
• You can keep expanding the list and uncover dozens of patient questions in just a few minutes!

Google is literally telling you what your potential patients want to know. All you have to do is create content that answers these questions.

Now that you know what the ‘People Also Ask’ feature is, how do you use it to come up with content ideas? It’s simple!

Step 1: Start With a Broad Question

Think about what your ideal patient might type into Google.

For example:

• Chiropractors: “What are the benefits of chiropractic adjustments?”
• Massage Therapists: “Does massage therapy help with migraines?”
• Acupuncturists: “How does acupuncture help with fertility?”

Step 2: Look at the ‘People Also Ask’ Questions

Google will show related questions that real people are searching for.

Step 3: Click on Questions to Reveal More

Each time you click on a question, more related questions appear.

Step 4: Create Content Around These Questions

Once you have a list of 5-10 common questions, you now have topics for:

• Blog posts
• Social media posts
• Videos & Reels
•  FAQs on your website

Now, let’s go through some real-world examples of how clinic owners can use this tool.

Example 1: Chiropractors

Let’s say you search “Can a chiropractor help with neck pain?”

Here’s what the ‘People Also Ask’ box might show:

• “What type of chiropractor is best for neck pain?”
• “How many adjustments does it take to fix neck pain?”
• “Can chiropractic adjustments cause headaches?”

Each of these questions could be turned into:

• A blog post: “How Many Chiropractic Adjustments Do You Need for Neck Pain?”
• A social media post: “What Type of Chiropractic Care is Best for Neck Pain?” (with a video explanation)
•  A website FAQ section: Addressing concerns about headaches after adjustments

Example 2: Massage Therapists

Now, let’s try “Does massage help with anxiety?”

Google’s ‘People Also Ask’ might show:

• “Which type of massage is best for anxiety?”
• “Can a massage replace therapy for anxiety?”
• “How often should you get a massage for stress relief?”

These could become:

• A blog post: “Best Types of Massage for Anxiety & Stress Relief”
• A video: “How Often Should You Get a Massage for Anxiety?”
• An Instagram post: A short clip explaining whether massage can replace therapy

Example 3: Acupuncturists

Let’s try “Does acupuncture really work for fertility?”

Google might suggest:

• “How many acupuncture sessions do you need for fertility?”
• “What should I expect after acupuncture for fertility?”
• “Does acupuncture work for IVF success?”

You could create:

A blog post: “Acupuncture & IVF: Can It Boost Your Success Rate?”

• A YouTube video: “What to Expect After Your First Acupuncture Session for Fertility”
•  A Facebook post: Share a patient success story about acupuncture and fertility

SEO Tips 

Now that you have these great content ideas, how do you make sure they actually rank on Google?

Here are a few quick SEO tips:

•  Use the exact question as your headline – If people search for “How does acupuncture help with fertility?”, use that as your blog title!
• Answer the question immediately – Don’t bury the answer under a long intro. Give the answer in the first 1-2 sentences.
•  Then important —- Go deeper – Google prioritizes content that fully answers the question. Add details, research, and patient experiences.
• Use bullet points – Google loves structured content. Lists and bullet points help your content rank in search results.
• Add internal links – Link to other relevant pages on your site.

If you do this consistently, you’ll start ranking higher in Google, bringing in more potential patients!

If you found this helpful, go ahead and try it today!

Type in a common question related to your field, look at the ‘People Also Ask’ results, and write down 5-10 new content ideas for your website or social media.

Sponsors

This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.

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