Google’s New Review Feature: What You Need to Know

Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. 

If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!

So, what’s the big news? 

Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle. 

⚠ But before you start printing these QR codes to post around your office, there’s something important you need to know that we’ll dive into in this episode. 

In this episode, I’ll walk you through how to set this up, where to use your QR code, and why this simple tactic can significantly impact your business.

Listen to the podcast episode - Google’s new review feature: what you need to know | Google Business Profile & Google Maps new feature | Ep. 104

Show Notes & Related Resources: 

• Boost Your Google Business Profile: 5 Advanced Strategies
  
• Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
• {FREE TRAINING} How to Dominate the 1st Page of Google and Get More New Patients in 2025
  (Without spending ONE CENT on ads!)

Google’s New Review Feature: What You Need to Know for Your Google Business Profile & Google Maps Listing

Google has introduced a new way for businesses to gather customer reviews more easily—QR codes that link directly to your review page. This feature simplifies the review process, making it more convenient for happy customers to share their experiences. In this post, we’ll cover how to create and use these QR codes effectively, plus a few things you need to consider before displaying them at your physical location.

How to Generate Your Google Review QR Code

Creating your QR code is a quick and simple process. Just follow these steps:

1. Log into your Google Business Profile on desktop.
2. Click on “Ask for reviews” in your dashboard.
3. Google will automatically generate a QR code for you to download and use.

That’s it! Once you have your QR code, you can start integrating it into your marketing materials.

Smart Ways to Use Your QR Code

Here are a few effective ways to share your QR code to gather more reviews:

• At checkout or reception: Print the QR code and place it on your counter. As customers wrap up their visit, a quick scan makes it easy for them to leave a review. (but there's a catch - keep reading)
• Thank-you emails: Include the QR code in follow-up emails to encourage reviews from satisfied customers.
• Receipts: Print the QR code on receipts to prompt post-purchase feedback.
• Chat interactions: Add the code at the end of live chat conversations to capture positive experiences in the moment.

The Catch: Using QR Codes at Your Physical Location

While it’s tempting to place your QR code around your office, there’s something you should consider first. In the past, Google has been cautious about reviews collected directly at a business's physical location. An influx of reviews from customers standing right in your office might raise red flags for Google’s filters.

Interestingly, Google’s official guidelines suggest using the QR code in emails, on receipts, and at the end of chat interactions—but they don’t specifically mention placing it in your store. This could be a sign that Google is still wary of reviews gathered on-site.

Our Advice: Try posting the QR code at your location cautiously. If you notice that reviews from on-site scans aren’t showing up, it could mean that Google is filtering them out. In that case, it’s best to focus on other methods of sharing your QR code.

Why More Reviews Matter

Positive reviews on your Google Business Profile can boost your search rankings, build trust, and attract more customers. Making it easier for happy customers to leave feedback is a smart strategy—as long as you’re doing it in a way that complies with Google’s guidelines.

Final Thoughts

Google’s new QR code feature is a powerful tool for collecting more reviews quickly and easily. By using it strategically and keeping an eye on how reviews are processed, you can enhance your online reputation without risking penalties.

Have you tried using Google’s review QR codes yet? Share your experience us on Instagram @PropelYourCompany. 

Sponsors

This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.

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