The Clinic Marketing Podcast

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.

Together we’ll explore topics like SEO, local search engine optimization, website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.

From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights.

Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

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Recent Episodes

You’re creating content, updating your website, working on your Google Business Profile, and doing many of the things you’ve been told are good for SEO. But the results aren’t there.

10 Red Flags Your SEO Plan Isn’t Working (and How to Fix Them)

Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things. In this blog

What Really Matters for Your Google Business Profile (And What Doesn’t)

For years, search engine optimization (SEO) was all about earning high rankings on Google, but now, optimizing your chiropractic clinic’s website for AI search has become just as important.  While

AI SEO for Chiropractors: How to Rank in AI Search

If you own a clinic, you've probably noticed that patients tend to ask the same questions over and over again. Do you accept my insurance? How many visits will I

How FAQs Can Help Your Clinic Show Up in Google and AI Search

How to decide where content should go on your website [with examples]  Are you ready to start adding content to your website, but unsure where it should go?  No need

Should It Be a Blog Post or a Page on Your Website?

What clinics using StoryBrand (and every other messaging framework) need to know about ranking in Google and AI search. This article isn't only for StoryBrand users. Before we dive in,

Great Website Messaging Doesn’t Guarantee Better SEO

Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search. You invested in a professional

Why Patients Leave Your Clinic Website Without Booking an Appointment (And How to Fix It)

Learn how to optimize your clinic's social media profiles to improve local SEO, Google visibility, and AI search results while attracting more patients. Most clinic owners think of social media

How to Optimize Your Social Media Profiles for Local SEO and AI Search

Summer is the perfect time for clinic owners to pause and ask an important question: If you keep doing exactly what you're doing right now, will you reach your marketing

7 Mid-Year Marketing Moves Every Clinic Should Make

Most clinic owners know that Google reviews matter. Reviews help potential patients decide whether they can trust your clinic. They influence whether someone clicks on your Google Business Profile instead

5 Google Review Mistakes That Could Be Costing Your Clinic Patients

Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth. Whether you're opening your first clinic, launching a new

Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)

Google and Microsoft Bing have been unusually transparent lately about how AI-powered search works and what businesses need to do if they want to remain visible. The good news is

Google and Bing Just Told Us How AI Search Works for Clinics

Google reviews are one of the most valuable assets your clinic has. They help build trust, improve local SEO visibility, influence Google Maps rankings, and often play a role in

Missing Google Reviews? Here’s What Clinic Owners Need to Know

Your clinic website may not need a full redesign. It may simply need better SEO, stronger messaging, faster performance, or a clearer conversion strategy. This article and podcast break down

Should You Redesign Your Website or Optimize What You Already Have?

Right now, a lot of clinic owners are wondering if blogging is still worth the time. AI Overviews are answering questions directly inside Google. Short-form video is everywhere. And patients

Blogging: What Actually Works for Getting Patients Right Now
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"Darcy’s SEO strategies are easy to implement and effective. She’s the #1 SEO expert I refer to whenever I need help with my rankings."


"SEO queen! I can’t thank Propel and Darcy enough for holding my hand through the SEO process! I’m loving the podcast and all the insight! Also loving that my business is now getting the brand awareness and sales I’ve always wanted!'""


"Wow! Clear, concise and impactful. Excellent details and tips - already seeing a return!! Worth the 20 min listen."