Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.

By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!

Listen to the audio version - Amplify Your Reach: 5 Strategies to Expand Your Audience

Leveraging Other Audiences: A Powerful Strategy for Clinic Growth

Growing your clinic doesn't always require starting from scratch. One of the most effective ways to expand your reach is by tapping into existing audiences. This strategy can be particularly beneficial for new or bootstrapped businesses looking for cost-effective growth solutions. 

Let's explore five practical ways to leverage other audiences and boost your clinic's visibility and patient base.

Partner with Local Organizations

As a clinic owner, consider partnering with local gyms, community groups, or complementary businesses. For example, a chiropractor could collaborate with a local gym to host an event on proper stretching techniques or weight lifting preparation. 

This approach allows you to directly engage with potential clients in a relevant setting.

Appear on Health Podcasts

Getting interviewed on health-related podcasts can position you as an authority in your field while exposing you to a new audience. To maximize this opportunity, create a special offer for listeners. 

For instance, you could offer a downloadable guide on your website in exchange for email addresses, allowing you to nurture these leads further.

Share Instructional Videos in Online Groups

Create and share valuable instructional videos in Facebook groups, Instagram, TikTok, and other online communities. This strategy helps you reach a broader audience while showcasing your expertise. 

Remember to include clear information on how viewers can connect with your clinic for more personalized care.

Offer Health & Wellness Lectures

Provide specialized lectures or courses that align with the interests of other audiences. Topics could include sports injury prevention, proactive healthcare, chronic pain management, or ergonomic workstation setup. 

Consider reaching out to co-working spaces or local businesses to offer these educational sessions.

Participate in Social Media Takeovers

Collaborate with partners for social media takeovers. This approach allows you to engage directly with a new audience while benefiting from the trust and credibility of your partner's brand. It's an excellent way to showcase your personality and expertise in a more casual, interactive format.

How These Strategies Benefit Your Clinic

Implementing these strategies can help you tenfold; here’s how:

• Expand your reach to new potential clients
• Contribute to the creation of valuable content for your own marketing channels
• Improve your SEO through backlinks and increased online presence
• Position yourself as an expert in your field
• Build meaningful partnerships within your community

Remember, the key to successfully leveraging other audiences is to provide genuine value. Focus on solving problems and offering insights that are truly beneficial to the audience you're trying to reach. By doing so, you'll not only attract new clients but also build trust and credibility in your field.

Start Maximizing Your Audience

Now that you’ve got your hands on some proven strategies to widen your audience put them into place and see where they can take you. 

As you explore these opportunities, consider how they align with your clinic's goals and target demographic. With a thoughtful approach, tapping into other audiences can be a powerful catalyst for your clinic's growth and success.

For more ideas, especially for in-person events, explore additional resources and brainstorm potential partnerships that can add value to your target audience

Show Notes & Related Resources for Amplify Your Reach: 5 Strategies to Broaden Your Audience

• How to Use In-Person Events to Boost Your Online Presence 

Podcast Transcript - Amplify Your Reach: 5 Strategies to Expand Your Audience

Hello and welcome to this episode. I'm your host, Darcy Sullivan, from Propel Marketing & Design. 

Today, we are talking about one of the easiest ways to grow your clinic, and that's to tap into somebody else's audience. Leveraging somebody else's audience is one of the most fantastic ways to exponentially grow your business, especially if you are just getting started from scratch or you're bootstrapping your business or clinic. 

You can do this by offering the other audience a solution that solves their problem and making sure that that audience also overlaps with the audience you are trying to attract to your business. 

In addition to getting access to a whole new audience, it also gives you additional content for you to publish on social media, send out an email blast and, when done correctly, can even help you acquire positive PR for your website. It gives you content to repurpose and, if done correctly, can provide backlinks to your website, both of which can help with your overall SEO. 

So, let's look at some examples. Let's go over five examples that I hope can provide inspiration for you on how you can connect with a new audience. 

Number one, if you are a clinic owner, like a chiropractor, physical therapist, physiotherapist, acupuncturist, you might want to consider partnering with a local gyms or other community groups. 

This could be gyms, nutritionists running, triathlete groups, biking, other teams, other companies that offer services similar to yours. 

For instance, if you're an acupuncturist, you could consider creating a partnership with a chiropractic company. These could be parenting groups or local schools, charities and more. This allows you to have events, hopefully with these partnerships allowing you to expand your audience. 

We've seen this done many times. For example, when a chiropractor partners with a local gym and they go to the local gym and they host an event–maybe it's about stretching or how to properly prepare yourself before you lift weights–there's tons of ways that you can connect with that audience if that's what you're looking for.

Number two is to get interviewed on a podcast. You can look for a health podcast; this allows you to really position yourself as an authority figure and again grow your audience. 

Content like this is also great content that you can email your current audience, along with including information on your website. If you were to be interviewed on a podcast, it's really great to direct people to something on your website that could add additional value. 

So, for instance, if you were a chiropractor and you were being interviewed by a running podcast about running, and as a bonus, you told them to go to your website, they would be able to access a special download of three stretches that you should do before you run. Then, you could collect emails by having them go to your website and have that additional bonus information ready for them to download if they provide their email address. 

Number three, you can create instructional videos that you share with Facebook groups and other groups. We all know that video is growing, growing, growing, but why not repurpose content you're already creating for your own company and leverage it? 

You could do this by sharing it with a Facebook group or other groups. These could be community groups or they could be specific interest groups. This is a great way to grow your reach as well, with something like this. Just remember to always include a link or information on how they can get to your website so that people will come to your website and hopefully book an appointment with you.

You can provide health and wellness lectures or courses that directly relate to what other people's audiences are looking for. Providing a knowledgeable class or lecture is going to set you in front of your competition by helping you stand out and making you look like an expert. 

Some examples could be sports injury in patients for sports enhancement, preventing or proactive chiropractic health care, chronic back pain, etc. Posture, workstation setup, anything of the sort. 

Now, if you were to provide something like this and, let's say, you do fall in the category of chiropractors, acupuncturists, physical therapists, one place that you could look to promote content like this that might be a good fit would be co-working spaces, providing them with information about proper workstation setup.

Another example to help you grow your audience through leveraging other people's audiences is to do a social media takeover with one of your partners. 

It's kind of nice to do this because of the fact that if your business is active on Instagram and you go on Instagram with one of your partners, you're able to really get kind of the thumbs up from somebody else. It positions you as though other people already know, like, and trust you, and it gives you, again, access to a full new audience. 

These are just a few ways that you can leverage other people's audiences. Of course, you can always look to see what your chamber of commerce is doing or what any other local organizations are doing and ways that you can position yourself in the community.

If you're interested in other ideas, maybe for in-person events, please check out the episode we did on how to leverage in-person events to grow your online presence. 

Again, you can kind of just sit down and brainstorm. Think about groups that you could partner with. Think about businesses you could partner with. Think about clubs that you could partner with. Think about schools that you can partner with. Think about value that you can add that would really impress other people's audiences.

Sponsors

This episode of the Propel Your Practice Podcast is brought to you by Propel Marketing & Design. Propel Marketing & Design helps Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and other clinic owners improve their website rankings.

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