With small businesses generally allocating closer to 7-12% of their total revenue to marketing (in this case, total revenue refers to all of the money generated through sales before expenses are taken out).
That’s great for the “average company,” but what should you budget? And once you set a budget how should you spend it?
Need help figuring out what your marketing budget should be and how you should spend those marketing dollars; we’ve got the answers for you in this blog.
Grab a piece of paper, pen, and calculator (or your nearest computer and jump into Excel) and let’s get planning!!!
In this blog we’ll cover:
- How much companies on average spend on marketing
- How the average company allocates online & offline marketing efforts
- Some kick butt strategies to make the most of your marketing budget
- Free resources and templates for putting together marketing budgets