Your website represents who you are and what you offer. Within a matter of seconds of landing on your website, a potential customer asks themselves:
- Is this site credible?
- Is it trustworthy?
- Is this company stable?
- Do I feel comfortable? Does this site make me feel welcome?
- Is this a professional company?
- Am I in the right place?
You need to ask yourself all of these questions about your website!
You know that old motto KISS (keep it simple stupid). Visual design is the first test of a site’s credibility. If it fails on this criterion, web users are likely to abandon the site and seek other sources of information and services. While consumers say they judge on substance, studies have demonstrated that consumers judge on aesthetics, and get distracted by bells and whistles.
Make sure that anyone visiting your website can view it no matter what browser or application they are using. Your website needs to be compatible with multiple browsers and devices in order to gain significant traffic.
A great website design must:
- Include proper use of colors: Use the right colors for your audience and to draw attention to select elements.
- Avoid any unnecessary animations, gadgets and media. The days of using Flash animations because they look cool doesn’t get you where you want to be. Only use media and animations to help support content and information.
- Offer a clear navigation structure
- Showcase Clean Typography: Use fonts, font sizes and font colors that are easy to read.
Image is everything…. pick the right one
Images can be a powerful element to any website but you need to use them wisely. Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and each of their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because, stock images tend to be irrelevant. Every image is transmitting a subconscious message to your audience and sometimes the result is different than you might expect.