Voice search and personal assistants are gaining popularity. Just ask Siri, Cortana, or Alexa.
Voice search refers to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Google’s microphone or Amazon’s Echo.
In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search.
And although they have yet to take over the way we currently search, they sure are changing it, and as a business, it’s key to understand how as you implement a long-term SEO (Search Engine Optimization) strategy.
Changing Your SEO Campaign Strategy
One of the first steps in an SEO campaign includes keyword discovery phase. Voice search turns the traditional SEO keyword research on its head.
Why? Voice search queries tend to favor more contextual, natural phrases and long-tail keywords over prior short-tail search language.
Example if you’re sitting at your computer you may type in a short phrase like “Facebook CEO,” but if you were using a voice search you are far more likely to use natural language such as “Who is the CEO of Facebook?”
It’s just the way we talk. And not yet, but eventually this will have a huge impact on SEO.
Local SEO Strategy
Currently, voice search is most likely to affect local businesses. This is closely related to the fact that most smartphone searches are also local.
If you have a local physical presence, it’s even more critical that you refine your strategy because you have a lot more to gain by getting this right.
Make it a priority to keep your local listing, your business listing, and your crowd-sourced sites updated and active.
When you’re setting up Google My Business, Bing Places for Business or other sites of the sort, be as specific as you can when you pick your business category — that can increase the odds of showing up on voice searches that are targeted to your local niche.
The same goes for all online business directories, also confirming that your contact information is up-to-date. For instance, if your old address is listed on Yelp, and your new one is on Citysearch, the search engines won’t know which address is the correct one and will be less likely to pull your business up in voice search results.
Complete citations are the NAP (Name, Address, Phone) mentions of your business. Ensure your NAP is consistent between your citations, local page, and website.
For 2017 and beyond, the website that most closely matches the user’s query can help beat out their competitors by being the leading resource.
Make sure all social media and directory listings include your updated contact information, and your categories are specially designated.
When putting together an SEO campaign, great content is still king, but discovering popular long-tail keywords that come through voice search could position you above your competition.
When using voice search people use uses longer queries and natural language.