Much like how two people will take two different routes to get to the same location when they are driving; two people may navigate through your website in different directions. Providing multiple links to highly valued pages will able website visitors to find it easier.
Having a good, solid navigation system that supports all search preferences will keep visitors on your website longer. If people can’t find what they are looking for on your website, chances are they will move on to your competitor’s site.
Don’t require visitors to have to think about where they need to go and how to get there. Make it easy for them. Key factors for a solid website navigation system include:
- Offering primary navigation simple and at the top of the web page
- Include a search box
- Include navigation in the footer of your site
- Include links within your page copy and make it clear where those links go to
- Use of breadcrumbs on every page so people are aware of their navigation trail