Social content consumption is on the rise. As people turn to different social media channels to search, businesses will have to improve their content resources. In today’s article, we are looking at five key roles social media plays in SEO (Search Engine Optimization).
Social Media Channels are Search Engines, too
Treat social media like a search engine to increase discoverability. The goal is to be where your ideal customers are online presenting them with the specific information they’re looking for.
You can find more information on connecting with your target audience with specific content by checking out the Content Marketing Planning Template.
Social Media Profiles Rank in Search Engines
Creating quality content and distributing it through social media platforms gives you the ability to reach an audience beyond your established customers and find new customers.
The content you share ranks on the search engines as well, so your social media content can heavily contribute to your SEO.
Just as search engines don’t count all links equally, they don’t view all social accounts as being the same either. We see this all the time when we come across fake social media accounts. Anyone can create a new account on a social network. So, what’s to prevent someone from making 200 different accounts to manufacture fake publicity?
Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.
Link Potential & Getting Quality Social Shares
Spreading the world socially promotes your content to a much wider audience, increasing the possibility that it will be shared by others.
Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.
Check out The Psychology of Social Media Sharing to see what motivates people to share online and find out how to get more online shares.
With recent algorithm changes and advancements in Google’s algorithm, there’s an increased impact of citations on validating the relevance of links and; ultimately, ranking.
Your brand name, product name, employee’s names, addresses and phone numbers are all distinct data elements. Getting them out there on all social sites validates your existence and authority.
Additional Resource: Social Media Cheat Sheet
Check out Social Media Cheat Sheet. It contains the latest in image sizes for the most popular social media platforms, keyboard shortcuts, best days and times to post, killer social media tools, and tips to generate more online interaction.